PRESENTSCLIO 2012

Mercedes-Benz: Look to the side, 3

Look to the side without looking to the side.
Blind spot assist from Mercedes-Benz.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director: Felix Fenz
Art Directors: Alexander Norvilas, Michael Hess
Copywriters: Andreas Hilbig, David Wegener
Photographer: Klaus Merz
Artist: Jesús González Rodríguez
Published: 2012

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28 comments

MindDrift's picture
MindDrift
1095 pencils

Great concept, greater execution

italocr88's picture
italocr88
213 pencils

muuuuuy recursero

Gi_bo's picture
Gi_bo
1385 pencils

y que quiere decir con eso??

GiBo

arthor's picture
arthor
515 pencils

lullers. been waiting a year now for some dullard to find an idea they could tack this visual concept to. for those unaware, just google "side face illusion"

sirvan's picture
sirvan
29870 pencils

Yup. Once again this agency has used existing art to make their ads. This is all they seem to do.

+++

"I love some things, and don't love some other things."

SusGonzalez's picture
SusGonzalez
15 pencils

They contacted me.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1

Hadrons's picture
Hadrons
5743 pencils

Nice usage of this optic illusion.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

advocate's picture
advocate
268 pencils

done

miko1aj's picture
miko1aj
3097 pencils

inspired by Fincher's movie picture; but i find it an good inspiration. Great visual.

  • http://www.therudytees.com/2012/01/09/the-girl-with-the-dragon-tattoo-...
  • Roger Keynes's picture
    Roger Keynes
    5498 pencils

    An idea, yes... but doesn't feel like a Mercedes' idea.

    Will Think for Salary

    Roger Keynes's picture
    Roger Keynes
    5498 pencils

    An idea, yes... but doesn't feel like a Mercedes' idea.

    Will Think for Salary

    Ron Burgundy's picture
    Ron Burgundy
    1636 pencils

    'bout time

    copy feels clunky, but that could just be the translation

    salil.sharma's picture
    salil.sharma
    2278 pencils

    excellent

    Spider's picture
    Spider
    289 pencils

    Ogilvy Bogota has the same ad... well... it's the same client... but the visual it a little bit different. Anyway, great stuff!

    SusGonzalez's picture
    SusGonzalez
    15 pencils

    Inspiration? I'm the creator of this illusion.

    Check my flickr: Daaghcw And facebook: Jesús González Rodríguez Face illusions
    E-mail: gnz(dot)sus16@yahoo(dot)es

    Greetings from Venezuela.

    orangeorange12's picture
    orangeorange12
    54 pencils

    yesssssssssssssssssssssssss

    mady999's picture
    mady999
    3 pencils
    SusGonzalez's picture
    SusGonzalez
    15 pencils

    This is a copy. I'm the creator of this illusion.

    reasonwhy's picture
    reasonwhy
    143 pencils

    You're so arrogant, Erwin Blumenfeld might have kick you ass.

    DigitalJess's picture
    DigitalJess
    2 pencils

    Great Concept!

    CABAZORRO's picture
    CABAZORRO
    354 pencils

    Concept???? stolen!

    AD-rian's picture
    AD-rian
    261 pencils

    Sorry. This is thievery.

    prasadrishi's picture
    prasadrishi
    115 pencils

    good copy

    goranflr's picture
    goranflr
    258 pencils

    @ SusGonzales: I'm sorry to tell you that you're not the creator of this illusion. Maybe the creatives saw this illusion for the first time in your work, but the first time it was done was in 1945, by Erwin Blumenfeld, a famous Dada artist:
    http://kvetchlandia.tumblr.com/post/1159980696/erwin-blumenfeld-self-p...

    Now, if it's a copy or not: as soon as the image is attached to a concept that makes it become something else (gives to the image another image and another interpretation), it's not a copy. It would be a copy if it would have the same kind of photo with the same interpretation. It's like chemistry. Two elements bring something different as a result. The original item in this ad is not the photo or the illusion (of course), but the interpretation given to it, the concept attached to it.

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