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Blemish

Agency: 
Published/Aired: 
July 2011
Description: 

Don't make a big fuss about a little blemish on your car.
Go visit Mercedes-Benz SmallRepair.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Heiner Baptist Rogge
Copywriter: Stefan Karl
Illustrator: Heiner Baptist Rogge

Comments (6)

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Highest Rated

Hammad S's picture
Hammad S
Activity Score 484

What's wrong with that? I think that owners can connect with the feeling/image..
What bugs me is that this doesn't reflect the Mercedes-Benz style. Looks like smthing from a kids cartoon..

Boxey's picture
Boxey
Activity Score 8881

You say "don't make a big fuss..." and then show people who want to make a big fuss. Next.

dean viii's picture
dean viii
Activity Score 1686

That's bad thinking. It's showing the people in a fuss, and saying don't be like that. Perfectly makes sense. The real problem is that they're just bad.

Boxey's picture
Boxey
Activity Score 8881

I know it makes sense. You missed my point that it's easy and obvious to show people in a fuss and say don't be like that.

Hammad S's picture
Hammad S
Activity Score 484

What's wrong with that? I think that owners can connect with the feeling/image..
What bugs me is that this doesn't reflect the Mercedes-Benz style. Looks like smthing from a kids cartoon..

k.app.ad's picture
k.app.ad
Activity Score 108

appreciate , this will work for mercedes toys..

Taylormade's picture
Taylormade
Activity Score 408

Completely off brand voice. Would do more bad than good for the brand.

I'd also be surprised if that logo treatment weren't against brand guidelines.

If this is a student ad, it should be labelled accordingly.

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