Mercedes-Benz SLK: Blown Away, Toupee

Mercedes-Benz SLK: Blown Away, Toupee

From 0 to lost toupee in 4.9 seconds. The all-powerful SLK 55 AMG convertible.
Mercedes-Benz - The future of the automobile.

Advertising Agency: Leo Burnett, South Africa
Creative Director: Vanessa Pearson
Art directors: Alan Lewus, D.Johnson
Copywriters: Steve Anderson, S.Nel
Photographer: Michael Meyersfeld

Your rating: None

Comments

Submitted by Darrin Stephens on Sat, 2007-05-12 03:10.

These are actually pretty funny. This kid with the tupee is hilarious.

Submitted by helloween on Sat, 2007-05-12 07:25.

pretty amazing

Submitted by addyhoch10 on Sat, 2007-05-12 08:05.

re-post?

ivan's picture
Submitted by ivan on Sat, 2007-05-12 09:07.

Yes, as it was lost previously. I'm almost complete with all the reposts. Thanks for the patience.

Submitted by addyhoch10 on Sat, 2007-05-12 10:05.

thanks for your patience to repost every single one of them! :)

Submitted by erhanali on Sun, 2007-05-13 03:34.

A little long copy. Very nice idea.

www.copybreaks.blogspot.com

Submitted by AdvertisingIsNotArt on Sun, 2007-05-13 18:24.

Are you guys insane??? This campaign is so wrong on so many levels! Just look at. It’s not a clever idea or a great campaign at all.

Here’s the pitch...
Some rich bastard rips through an underdeveloped and impoverished section of what seemingly is South Africa as this is where the agency is, in his brand new SLK 55 AMG convertible.

Here’s the best part...
He’s going so fast that his toupee flies of his head and happens to land on a small, young barefoot child wearing stained and dirty clothing standing outside a derelict and crumbling service station???

Lame! Lame! Lame! This campaign is an insult!

Shame Mercedes Benz! Shame Leo Burnett South Africa!

Submitted by hang-the-dj on Mon, 2007-05-14 00:05.

Well put. I concur.

Submitted by addyhoch10 on Mon, 2007-05-14 08:07.

yes, they're insulting the poor. and they're portraying their own target group as old snobbish toupee wearers.

Jumo's picture
Submitted by Jumo on Mon, 2007-06-11 10:18.

Simply scandalous !!

Submitted by msred on Mon, 2007-05-14 13:17.

im not excited about the message - snobbish. Insensitive bastards.

Submitted by FaisalT on Tue, 2007-05-15 12:02.

I am all for ads that don't show the product but still manage to convey an image, a smart witty image at that. However, I do have to agree with AdvertisingIsNotArt's comment. It is a good image but the message is poorly conveyed and I do agree that it is shameful. The whole campaign seems as it is poking fun at as well as demoralizing the less fortunate.

www.reptilegraphics.com

Submitted by FatalGhost on Mon, 2007-07-02 16:45.

I think the ad is hilarious. Although I don't think I'd be driving MY new Benz in Deliverance.