Mercedes-Benz SLK: Blown Away, Scarf

Mercedes-Benz SLK: Blown Away, Scarf

From 0 to lost silk scarf in 4.9 seconds. The all-powerful SLK 55 AMG convertible.
Mercedes-Benz - The future of the automobile.

Advertising Agency: Leo Burnett, South Africa
Creative Director: Vanessa Pearson
Art directors: Alan Lewus, D.Johnson
Copywriters: Steve Anderson, S.Nel
Photographer: Michael Meyersfeld

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Comments

Submitted by Darrin Stephens on Sat, 2007-05-12 03:14.

I like these but this is the weakest of the three. She looks like she really needs that scarf and there's nothing funny about that?

Submitted by Bianconiglio on Sun, 2007-05-13 17:02.

I agree.

(Bianconiglio is looking for some freelance work)

Submitted by helloween on Sat, 2007-05-12 07:26.

luv it

Submitted by AdvertisingIsNotArt on Mon, 2007-05-14 03:34.

Morons! What ever happened to advertising with a conscience? This is the worst campaign I've ever seen from Mercedes Benz! This campaign unashamedly sticks it to all the people out there struggling to survive below the poverty line. The haves and the have nots! Where's Adbusters when you need them?

Jumo's picture
Submitted by Jumo on Mon, 2007-06-11 10:21.

I agree !! Why use the poors ?? There would have been so many of other good ideas…

(PS : advertising must be art, the proof !!)