Mercedes Benz: Rollover Sensor

The Rollover Sensor. Activates the protection system before it's too late. Only a Mercedes is a Mercedes.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiß
Art Director: Volkmar Weiß
Copywriters: Dietmar Voll, Michael Haeussler
Graphics: Eva Jordan
Account Supervisors: Peter Hörlezeder, Judith Zingerle
Published: March 2007

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9 comments

Rog's picture
Rog
6094 pencils

Scribble-during-the-brief idea.

>>>> That's not an ad. THIS is an ad.

Andal's picture
Andal
863 pencils

Ahhhhhhhhhhhhh... ok ... ¬¬
__________________________
Smart and Funny Signature.

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It's so easy to critic.

hadrianapolis's picture
hadrianapolis
733 pencils

Not surprising. Working also

Have Heart's picture
Have Heart
922 pencils

Boring, very, boring. Springer & Jacoby did much better ads vor Mercedes.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Dull, dull, dull.

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Rules?! What rules?

felixmeza's picture
felixmeza
5 pencils

Remember me AUDI... I will used only one Mercedez Icon

postman's picture
postman
951 pencils

IQ-Test: Which symbol completes the row? ;)

Seriously, I see rollover here, but no sensor. Is there anything I miss? (Besides: "Nur ein Mercedes ist ein Mercedes" - Sure. Yes.)

RM's picture
RM
419 pencils

Agree, great ad for Audi!

Mongoose's picture
Mongoose
4981 pencils

Very boring!

Make the logo Bigger and the black, Darker!

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