Mercedes Benz: Rollover Sensor
The Rollover Sensor. Activates the protection system before it's too late. Only a Mercedes is a Mercedes.
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiß
Art Director: Volkmar Weiß
Copywriters: Dietmar Voll, Michael Haeussler
Graphics: Eva Jordan
Account Supervisors: Peter Hörlezeder, Judith Zingerle
Published: March 2007


9 Comments
Scribble-during-the-brief idea.
>>>> That's not an ad. THIS is an ad.
Ahhhhhhhhhhhhh... ok ... ¬¬
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Smart and Funny Signature.
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It's so easy to critic.
Not surprising. Working also
Boring, very, boring. Springer & Jacoby did much better ads vor Mercedes.
Dull, dull, dull.
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Rules?! What rules?
www.aaasmith.blogspot.com
Remember me AUDI... I will used only one Mercedez Icon
IQ-Test: Which symbol completes the row? ;)
Seriously, I see rollover here, but no sensor. Is there anything I miss? (Besides: "Nur ein Mercedes ist ein Mercedes" - Sure. Yes.)
Agree, great ad for Audi!
Very boring!
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house