Mercedes Benz: Marilyn & Albert

Advertising Agency: Zapping/M&C Saatchi, Spain
Executive Creative Director: Urs Frick, Uschi Henkes, Manolo Moreno
Creative Directors: Uschi Henkes, Manolo Moreno
Copywriter: Manolo Moreno
Art Director: Uschi Henkes

19 comments

Guest's picture
Guest

old internet joke..

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Yeah really neatly done - I'm surprised it actually works! :)

JeffP's picture
JeffP
810 pencils

Funny but where's the Viano in all that? ...let me Google it ... what it's a minivan?

Brainsugar's picture
Brainsugar
1605 pencils

En français, c'est une blague de cour d'école: Belle de loin, mais loin d'être belle.

Guest's picture
Guest

Not super clever; and it would be awesome if their copywriter knew the correct usage of 'anyone'.

CuriousPencil's picture
CuriousPencil
4227 pencils

Was my first thought. But I think, like a lot of work here, this wasn't originally in English, and was translated for submission. If that's not the case, then the copywriter needs a slap.

Guest's picture
Guest

it should say "any one" not "anyone"

HappyHour's picture
HappyHour
2385 pencils

recycled internet optical illusion.. what do these people have against thinking for themselves?

http://www.123opticalillusions.com/pages/albert-einstein-marilyn-monro...

Guest's picture
Guest

there's hardly anything new one can invent in advertising. what makes an ad clever is taking something that people know and connecting it to your own ad benefit. it works well here.

and FYI, maybe 100 million people in the whole world know this illusion, but 1 billion people don't. so it still works like a charm!

judge richness with the eye of the peon not the king!

HappyHour's picture
HappyHour
2385 pencils

it is true that most ad concepts are inspired from a small amount of basic ideas, and re-used and executed in their own various special ways.
that is what's clever.
this is stolen. the primary and most substantial contributor to this piece of work received no credit for it.

and forget 1 billion people because this is blatant scam anyway. where's the rest of the campaign?

and stop commenting on your own work.

Guest's picture
Guest

there's hardly anything new one can invent in advertising. what makes an ad clever is taking something that people know and connecting it to your own ad benefit. it works well here.

and FYI, maybe 100 million people in the whole world know this illusion, but 1 billion people don't. so it still works like a charm!

judge richness with the eye of the peon not the king!

Guest's picture
Guest

I'm not impressed. I liked the ad but I'm not going to my local Merc dealership to figure out what a Viano is. I assume this is a magazine ad? No internet at my fingertips either.

Anonymous Author's picture
Anonymous Author
1541 pencils

Concept, while not new for everyone, is effective and will be new for many. Typo: 'anyone' should be 'any one'. Overall result = so so.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

jackblack's picture
jackblack
2328 pencils

Meh.

kingzeus's picture
kingzeus
260 pencils

old joke recycled :) .. not awesome for Mercedes..but OK nonetheless.

"you are valued for your value so be valuable..."

Guest's picture
Guest

nice post..
Anyway Mercedes-Benz India sold 150 Mercs in Aurangabad
check it out here..http://crazyabtcars.co.cc/?cat=53

morse's picture
morse
16547 pencils

It's fun, but it's borrowed interest.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lazarus's picture
Lazarus
1538 pencils

And the sheep said... baaaaaaaaaaaaaaaadddddddd.

Sdb's picture
Sdb
1364 pencils

Nice at the first go..

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