Mercedes Benz: Light System

Incredibly clever: the intelligent Light System from Mercedes Benz.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiß
Art Director: Volkmar Weiß
Copywriters: Thomas Niederdorfer, Gilbert Steiner
Graphics: Eva Jordan, Dian Warsosumarto
Account Supervisors: Peter Hörlezeder, Judith Zingerle
Published: August 2007

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18 comments

Rog's picture
Rog
6094 pencils

That's clever, huh? So, how dumb do you think we are?

>>>> That's not an ad. THIS is an ad.

cp's picture
cp
354 pencils

Intelligent Light System that looks and feels dull. Not too sure how clever that can be though

erhanali's picture
erhanali
368 pencils

It is not smart at all.

"Everyday is one short life"

www.erhanali.blogspot.com/

tamer samy's picture
tamer samy
683 pencils

I think it is very smart and creative.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

A simple concept.

It works

Boring though.

-----------------------------
Rules?! What rules?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

No, I was wrong, on second glance, this visual says absolutely nothing to a casual passer by.

Back to the drawing board.

Have Heart's picture
Have Heart
922 pencils

Better than the other one, still not close to the goodness of old Mercedes ads.

copycomoelcopi's picture
copycomoelcopi
822 pencils

this is the only one that works… and poorly

fluffy's picture
fluffy
236 pencils

I like the idea - the art direction lacks the wow factor, though.

manuk_esquimal's picture
manuk_esquimal
26 pencils

i'm not sure about the other one... but i like this a lot.

bknowlden's picture
bknowlden
3647 pencils

smart visual.

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

cute but frumpy
__________________________________________________________________________________________________________
♥♠

postman's picture
postman
951 pencils

I never really liked Mercedes anyway...

Beatboxer's picture
Beatboxer
1519 pencils

er... hmmm... well... arr... Puff!

Bauducco's picture
Bauducco
297 pencils

I liked, very simple and direct.

DJ-Rizzo's picture
DJ-Rizzo
64 pencils

A nice attention getter, but what the hell does intelligent light system mean to the consumer? At some point it would be nice to pass that along.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Good point, it means nothing at all.

Lame ad.

Mongoose's picture
Mongoose
4981 pencils

Fail! what the product benefit that the ad delivers? None!

Make the logo Bigger and the black, Darker!

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