Mercedes Benz: Left Brain - Right Brain, Passion

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz
Published: February 2011

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19 comments

shahidali's picture
shahidali
4063 pencils

Top class artwork. Too good an execution.

shahid

almondtruffle's picture
almondtruffle
14 pencils

beautiful illustrations!

tausif's picture
tausif
109 pencils

Right Brain Rockzz :D

-
tausif

EGMONT's picture
EGMONT
124 pencils

Where is technology gone?

Billoughsby's picture
Billoughsby
5091 pencils

So is cellphone and texting center brain or no brain?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

krautland's picture
krautland
3225 pencils

lovely illustration. not much else.

HappyHour's picture
HappyHour
2387 pencils

Spent a bit too much time on the art I'd say..

luispiter's picture
luispiter
2756 pencils

i love this illustration

antoniobac's picture
antoniobac
192 pencils

awesome illustration, but its hard to establish the connection between it and the brand.

mrakamu's picture
mrakamu
915 pencils

Tasteful.

gigacarol's picture
gigacarol
68 pencils

Nice, nice work.

chapelier's picture
chapelier
154 pencils

Absolutely gorgeous! But as mentioned by pretty much everyone else, I don't see the link to Mercedes.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

shortafella's picture
shortafella
1059 pencils

this is great work. Simple and insightful concept, perfect copywriting and great art direction!

RAM KATE's picture
RAM KATE
765 pencils

Good execution

RAM KATE

Carlos Aledo's picture
Carlos Aledo
63 pencils

Like many others campaigns, great art but concept and execution could be applied to many different products (or car brands).

maxone's picture
maxone
3 pencils

Awesome done, but unfortunately the concept is STOLEN:

PLEASE CHECK:
http://yasmeanie.deviantart.com/gallery/?offset=24#/dlvqny

This is super poor for such a renowned agency!!!!
What a shame, you should pay the original artist for the concept and give back the award

STUDIO DAR's picture
STUDIO DAR
38 pencils

Beautiful illustrations!

maxone - if I contains the colorful brain images is to say the stolen idea?

juliandeverell's picture
juliandeverell
11 pencils

Love the manga-style illustration. It's about time a serious brand like Mercedes catered to a playful / more youthful demographic. It's a good match and makes a positive impact on their image.

Julian Deverell - http://www.mediasnap.co.uk

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