Mercedes Benz: Left Brain - Right Brain, Passion
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Published: February 2011
19 Comments
Top class artwork. Too good an execution.
shahid
beautiful illustrations!
Right Brain Rockzz :D
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tausif
Where is technology gone?
So is cellphone and texting center brain or no brain?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
lovely illustration. not much else.
Spent a bit too much time on the art I'd say..
i love this illustration
www.barcreativo.com
awesome illustration, but its hard to establish the connection between it and the brand.
Tasteful.
Nice, nice work.
Need illustration? http://cargocollective.com/carolinapontes
Absolutely gorgeous! But as mentioned by pretty much everyone else, I don't see the link to Mercedes.
keeping the right side of your head warm.
http://thethinkingtoque.blogspot.com
this is great work. Simple and insightful concept, perfect copywriting and great art direction!
hopa, scuze
Good execution
RAM KATE
http://yasmeanie.deviantart.com/art/Sucha-Lefty-36752830
Like many others campaigns, great art but concept and execution could be applied to many different products (or car brands).
http://www.behance.net/CarlosAledo
Awesome done, but unfortunately the concept is STOLEN:
PLEASE CHECK:
http://yasmeanie.deviantart.com/gallery/?offset=24#/dlvqny
This is super poor for such a renowned agency!!!!
What a shame, you should pay the original artist for the concept and give back the award
Beautiful illustrations!
maxone - if I contains the colorful brain images is to say the stolen idea?
Pozycjonowanie Stron Bielsko | Projektowanie Stron Bielsko
Love the manga-style illustration. It's about time a serious brand like Mercedes catered to a playful / more youthful demographic. It's a good match and makes a positive impact on their image.
Julian Deverell - http://www.mediasnap.co.uk