Mercedes Benz: Left Brain - Right Brain, Paint

great art, great concept, great execution

a fine piece of art!

Xcelant work.!!

Good Copy and Art work.! ;)

Lovely artwork but isn't the link to the product too small? Besides, Mercedes isn't exactly a "creative" car in my opinion.

I agree with Jack. This could've been an ad for almost anything.

no produkt link. this is so exchangeable! yea yeah nice art and copy though!

made me look.

what´s so great?

nice art direction

Really great art.

My favourite out of the three, love the contrast, but I agree that the link with Mercedes if pretty tenuous... if not non-existent.

Are there multiple ones of these (with diff art) just so they didn't want to be so repetitive? You know, so the audience doesn't eventually block it out of their minds as quick?

Reminds me of this art I stumbled upon on deviantart years ago http://yasmeanie.deviantart.com/art/Sucha-Lefty-36752830
The volkswagen ad above is much better executed of course!

left-handed..

It's definitely beautiful artwork, but it looks familiar. Cornett had a similar left brain/right brain design on its homepage for a year and half. It was just taken down in October. http://www.cornettims.com/the-tail-of-two-brains/

I love the last part of the copy on the right. Everything else bores me to death.

i love, love, love the concept and execution of this ad...but i dont really feel the connection between the ad and the mercedes brand.

I adore this. This is beautiful. I cannot believe this is an ad for a car. Well done.

Wow, what a perfect execution!

The art and design is flawless. I guess I don't get the connection to Mercedes though. I want to think that they wanted to convey that the left and right side of the brain would be thrilled with a new Mercedes but that message isn't clear.

This is one of my favorite ads. I love it, however a couple things I would have done to enhance the message.

I would have used a sans-serif font instead of the traditional serif font, and I also would have made the copy-writing more “off-the-cuff” style instead of short to the point statements. I would also make the copy on the right side non-paragraph aligned, and more free-form/off-the grid/handwritten. I believe these changes would enhance the message. I love the words used within the copy however.

love it! maybe an headline would help catch attention to the copy!
curious, to me the link to the product is clear: if you are more a left brain or more a right brain, mercedes has a car for you.

thank you for the colourful illustration
but i was taught this basics at school
anything new that you have to offer?

Agreed with the above. Not much link to the products.

I think the contrast is awesome, but it really downplays the power and beauty of the left brain. There are so many things in this world that are possible because of the wonderful qualities of the left brain. The great reputation of Mercedes engineering for example. Makes me think of the book "The Dot and the Line" by Norton Juster.

THIS IDEA IS STOLEN http://yasmeanie.deviantart.com/journal/Big-agency-steals-ideas-from-D...

really bores me

Great art! Maybe u have a high-resolution versions?

I don't get how this was produced. Absolutely dead money from Mercedes Benz. Will not sell a car but will get plenty of recognition for the agency (until they found out it was stolen)

Terrible work.

It's good but probably not one of the better ones Mercedez has produced.