Mercedes Benz: Left Brain - Right Brain, Music
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Published: February 2011
10 Comments
Gil, Lena, Sharon, Oren,
You're awesome. I'm in love with this illustration and the copy had hairs on my arms dancing like spiders on speed.
On an advertising note, is there a follow-up to connect it closer to the client? I'm not being critical, just curious, because this is a *moving* series, which is no doubt why the client loved it. I look it and see two sides. Then I see the tagline 'the best or nothing' - which is also two sides. Which eventually makes me want to wonder "am I being asked to choose between my left and right, between the best and nothing, do I have to decide if I'm analytical or creative? Because I want both." And the client tagline doesn't say 'both'. So unless you can persuade them to tweak their tag, I'd love if you made a follow-up that married this campaign more closely with their words. But still, congratulations on all of these. Beautiful work.
The illustrations should be wall art, but I am finding a hard connection to the idea with the copy
CP, if you see dancing spiders on speed, your probably on mushrooms :]
lovely whimsical feel!
I am the viewer who sees the ad. The one who judge. The one who perceive. The one to decide. I like the illustration. The art. I am skeptical. Whether the ad is best or nothing.
the left side of the brain*
the right side of the brain*
pedantic fix, but who has two brains...
nice art, bleh concept. doesnt feel like mercedes at all.
Quite really.
Very pretty.
What hath God wrought
nice.. i like the illustration
www.barcreativo.com
Perfect!!!
Gorgeous artwork, but it looks a bit familiar. Cornett had an eerily similar left brain/right brain design on its homepage for a year and half. It was just taken down in October. http://www.cornettims.com/the-tail-of-two-brains/
Don't understand the concept and the link with the brand. Mercedes is a car for classic persons without specific personality. Luxury, not crazyness... Fail for me. Same if the ad is beautiful!