Mercedes Benz: Left Brain Right Brain, Einstein

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Copywriters: Oren Meir, Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Aired: March 2011

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19 comments

sandipkayal's picture
sandipkayal
270 pencils

nice one

a CREATIVE drop

TommyO's picture
TommyO
1866 pencils

I like the attention to details - even the font of the right brain is naughty.

atb2005's picture
atb2005
13567 pencils

Attention to detail? This is so bad.

scaltroz's picture
scaltroz
4 pencils

not bad...not bad!

Prof's picture
Prof
1453 pencils

very bad...very bad!

Quite really.

Anonymous Author's picture
Anonymous Author
1541 pencils

Yeah, nah.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

maayan poplavsky's picture
maayan poplavsky
53 pencils

Id VS Superego =>1:0

Nude Copy's picture
Nude Copy
1058 pencils

they have been playing on left brain right brain idea for quite some time

HappyHour's picture
HappyHour
2386 pencils

Awful.

jamesrothenburg's picture
jamesrothenburg
554 pencils

Lazy and bad.

100proof's picture
100proof
14 pencils

I'm not entirely sure what the message is here. The ad conflicts with itself and the brand by providing two completely opposite ideas, namely: ordered, structured, reasoned thinking vs. creative, wild, fun thinking. If the purpose of the ad is to say "Mercedes has both," it fails, as it seems to present them at odds with each other rather than together as a whole.

2/10, really poor work here.

freakart's picture
freakart
534 pencils

I was thinking the same thing.

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Aprendiz's picture
Aprendiz
19 pencils

El copy está terrible

dadada's picture
dadada
1719 pencils

I don't get the meaning, no sense for me

Everybody is creative, be yourself.

Gearbox's picture
Gearbox
120 pencils

Everything with Einstein in it: bad.

Seriously, how many times have you seen that photo of Mr. E=MC2 sticking out his tongue? It's used, used, and overused.

dadada's picture
dadada
1719 pencils

Einstein, hitler, bin laden, obama, shouldn't be used anymore in advertising, people are tired of seeing them, and flags too :)

Everybody is creative, be yourself.

mr.x's picture
mr.x
952 pencils

The first left and right brain series was okay. Even though it had no connection to a product or Mercedes the brand whatsoever, the illustration and copy was nice. But this one is bad. And I agree, Einstein is overused in advertising.

popyjohns's picture
popyjohns
2 pencils

It seems someone without any left or right brain has designed this. It creates a feeling that Mercedes looks so premium in one side and on the other side it's really fooling the customers by charging heavily based on the premium perception.

Hadrons's picture
Hadrons
5743 pencils

How about creative with "No brain" ?!
Who approved it??? and Why ?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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