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Mercedes Benz: Lake
Faster than you think. The new SLK 55 AMG with 360 hp.
Advertising Agency: Bates Asia, Jakarta, Indonesia
Creative Directors: Hendra Lesmono, Jeffry Gouw
Art Director: Andruya Andrus
Copywriter: Yitno Sunarko
Photographers: Herret Frastio, Heru Suryoko
Published: May 2007
Comments
Faster? He didn't make it before springtime, so the car seems to be .. slow. Or what?
No leaves in the threes, so isn't springtime. It's autumn. So, he arrived before winter.
Too many logic problems here. The visual clearly indicates that it’s autumn. So why would I attempt to go ice skating on a lake in autumn, when I KNOW the lake is not yet frozen? It makes no sense. On top of that, the message being pushed is speed. So I’m going to get to the lake that I ALREADY know IS NOT frozen, really, really fast. The creatives have truly outsmarted themselves on this one.
Yep. Another victim of 'flawed logic syndrome'.
Isn't it the CD's job to point out stuff like that?
Or actually slower than you think ...
For hire and desire ... http://www.prettymorning.co.uk
Seriously flawed reasoning here.
I love the look of this but have no idea what it's about. Is it global warming, ice melting very quickly? I'm puzzled.
It's autumn. Therefore the guy thought by the time he gets to the lake it will be winter. But no, his car is so fast he arrived in the same season as he started off. How about this explanation?
Is that all in the bodycopy?
I understood it when I read the copy.
But then again, I'm smart ;P
Might seem complicated for others.
Is it that the guy arrives earlier? I notice he carries a ski-shoes when it's still autumn (??).
is a guy standing there?
then he has the wrong skates with him, there his sisters one.
man= black / woman=white
so come on and drive back home to get your own.
till then the lake will be frozen.
have a safe ride.....
exactly, a guy having a woman skates...this is ridiculous. There is not too much to spoil on this execution but they did it! thumbs up guys.
very nice catch.
The car was so fast he had an accident and his sister got killed.
He threw her in the lake and is waiting for it to freeze over.
MY THEORY: IF HE SKATES FAST ENOUGH HE WONT SINK.
NAH,
How far did this poor oke have to drive that he was only expecting to get there a month later!?!?!
there is so many ads like that, so many. is unbelievable.
Is there iced lakes in Jakarta?
... a moment please... somebody just tell me that Jakarta got the Mercedes account for Canada and Iceland.
i dont think so, i like it
··o.s.h.e··
sorry but it seems like:
no brain , no pain
Lame!
If you make people think that they're smart, they'll love you. But if you make them confused, they'll hate you.
I love the look of this car. It's gorgeous. Check out those lines. I've never seen anything like it. This ad should really have the showrooms overflowing.
he doesn't look like a mercedez benz owner to me. maybe the car is stolen as well as the women's skates in his hand. so he 'runs' faster than you think! ;-P
but i like the photo and the color scheme though.
this is good
good photo, poor concept
----------------------------
Advertising pass, pasta remain...
This is such a stretch...Think like a consumer rather than an ad person and you'd probably never get this. People aren't idiots but their not trained in the ad creative train of thought...That being said I still didn't get this AT ALL until I read the comments.
He couldnt get there on time. Thats why he's sad.
and if the ad tries to say that the car is so fast that the man got ther earlier,
Ive already seen this exactly idea for the same client.
You're kidding me right? No one gets this? The car's way fast, he got there way soon. The message popped right out at me before I read a single comment.
I have a feeling that everyone is just trying to read a little too deeply into this one. Remember when you switched from a PC to a Mac? You had to unlearn everything you learned to see how it worked. Do that here.
Welcome to 27 degrees of separation. :?
>>>> That's not an ad. THIS is an ad.
My first thought was this guy come too late and the lake has turned into water, that's why he's sad. Until you see it's still autumn. Then it doesn't make much sense as to where does this guy coming from, which he need to take months to arrive at the destination. Too many loophole.
If the smart-ass ad gurus are having difficulty getting this, how it will get pass the target audience?
was just typing the same reply till i read yours, i seriously doubt indonesians are gonna get this, have u been to jakarta, you sweat in the air conditining.
winter to people there is like what summer is to the english, a novelty.
good point.i like it
good art direction... concept wise? tried a lil' too hard
* it's not how good you are. it's how good you want it to be *
thats a quote from the paul arden book innit?
sorry i don't like it at all :(
it seems like Merceds sinks very fast !
via
http://www.spotanatomy.info/index.php/2007/05/19/mercedes_slk_55_amg
CUMA PUNYA 1 KOMENTAR: "Koq talent-nya anak gaul gitu siy? SLK gitu lho!!!!???"
Gak mungkin kan mercedez gak sanggup byr talent? atau wah.....pelit lu ah, masak orang kreatifnya sendiri yg jd talent? hehehehe.....low cost yah?!!! boo'ong ah!!!!
There is no sinking happened...
They arrived fast because of Mercedes capability to fast drive. He left his wife/daugther inside the parked car(Mercedes car). He go to the lake to check first if they can skate or not. He never notice he bring his daughter/wifes skate because of excitement. And the lonely face of a guy shows tireness.
bukan buat lokal jakarta yah? ribet yah...
we won't see the car. Why?
Because the lake was a parking lot, and he parked his benz there.
suddenly there's an effect of global warming, and the ice melt.
he was trying to skate to save his car
but he was too late.
so that's why he is at the lake at the picture with that skate shoes.
end of joy, enjoy
the car is completely drowning
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