Mercedes Benz: Horses

Mercedes Benz: Horses

Be overwhelmed by the new C-Class.

Advertising Agency: Dentsu, Beijing, China
Creative Director / Copywriter: Hiroshi Yoda
Art Director: Wang Rui
Published: January 2008

Your rating: None Average: 1.6 (16 votes)

Comments

Don't you prefer the Guiness horses?
--
One day there will be a marvelous signature here. For the moment there is this.

Garg0yle's picture

Don't you think showing horses for horsepower is done to death!

ShanGhai!

Bad photoshop work, they don't even look like horses. Anyway, Mercedes-Benz have done this with horses, as have other brands.
Why is NY flooding? Just not working.

S&D
too much like the guinness ads for me.

Looks like the car's about to drown...

www.majorityworld.com

Yeah I bet they have shitloads of Guinness ads there in China, especially with YouTube banned.

Eh?

Why is there a wave in the city?

Is it just there so they can use horses coming out of it?

Haven't they seen the Guiness ad?

There are too many loose ends here.

"Make a name, or be defamed"

Another DENTSU fake?

Yip, looks like it to me.....

for these reasons:

1. Car is obscurred / half cropped-out ( for a launch ad ???? )

2. uses old Mercedes-Benz C.I ( R.I.P 2006 )

3. how can Dentsu Beijing have both Mercedes-Benz AND BMW as a client ?!!!

http://adsoftheworld.com/media/print/bmw_z4_coupe_lightning_2

......

-01/10

......

/delete

I thought Mercedes Benz was working with the BBDO network worldwide?

Mecedes Benz does sell boats now?

S&D
yeah...but it still doesnt get away from the fact that it looks like a guinness ad

student?

elgrecones's picture

it looks so many things... but not horses...

Pogi5's picture

Horses? I see wild boars.

How come there's a pack of angry water swines playing in the rain?

Is this an ad for Mercedes power boats?

Haven't they seen the Guiness ads? geez...

this ad doesn't work at all for me. how are these horses showing the power of the car? are they pushing it? did they mean to visualize that little swell following propellers? that's a kinetic waste product, evidence of spent power. this isn't working.

i don't get this ad

This ad is the Perfect Storm and it's gonna take a new agency to clean up the mess

Don't like it either, it doesn't look like a Mercedes ad at all.

By the way elitistjerk, we don't have youtube banned in China, I must recognize that it was for a week or so during the Tibet riots but not anymore, now we do even have Wikipedia and BBC... so no excuse for Dentsu.

We are all ignorants, but we don't all ignore the same things...

Puppie Poppie's picture

Yeah, it seems they are doing a lot of student work or fake ads in there.
Can't they do some real ads like my favourite agency in Beijing - O&M. Their 'Coffee Cup' for WWF is fantastic. It's my idea really.

I see no horses but dragons. It reminds me on Lord of the rings which I like much more than this ad.

yeah!! just student works..!! don't bothering on him, my friend...;p

Bad