Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Fabian Frese, Thim Wagner
Art Director: Christian Kroll
Copywriter: Peter Gocht
Illustrator: Christoph Lehmann
Published: June 2007
i would associate intelligence with the target of this ad. if you can buy a mercedes you are probably intelligent enough to know a thing or two about money. i think the ads are very nice.
I wish you guys at Jung put so much energy into your regular jobs. Being good at fake-extras is one thing but doing decent ads for the client's brief is another. I wish you were so creative when it comes to international campaigns other people have to adopt.
Submitted by benjaminbrown on Fri, 2007-11-16 06:53.
I really like this, however, I assume the car is like a 4X4, or maybe some kind of boat as it has to deal with the Niagara Falls. I guess if you don't know what the product is it's a bad ad.
I think it's something more than just looking similar. The VW is shrinking interior things showing a line, and Mercedes is shrinking exterior things by showing a line :-/ How far can those two concepts be? I think someone got inspired from the other, copied the idea and then recycled it.
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Smart...but only the intelligent would understand this
Yeah. So the target audience wouldn't :)
i would associate intelligence with the target of this ad. if you can buy a mercedes you are probably intelligent enough to know a thing or two about money. i think the ads are very nice.
there is nothing wrong with that, good design and advertising should make people thinkk
I wish you guys at Jung put so much energy into your regular jobs. Being good at fake-extras is one thing but doing decent ads for the client's brief is another. I wish you were so creative when it comes to international campaigns other people have to adopt.
I really like this, however, I assume the car is like a 4X4, or maybe some kind of boat as it has to deal with the Niagara Falls. I guess if you don't know what the product is it's a bad ad.
Good brand work though.
Good.
"Talent is luck. The important thing in life is courage."
Good.
"Talent is luck. The important thing in life is courage."
It's really clever, whether or not that's a bad thing or not, I'm not sure, still great work.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
something smell bad: http://adsoftheworld.com/media/print/spacefox_luggage
two days Jung von Matt Agency, have two similar ads. Both for the same brand. Who´s the first?
It's not the same idea, just looks similar.
exactly, the ideas look alike but they have nothing to do with eachother.
I think it's something more than just looking similar. The VW is shrinking interior things showing a line, and Mercedes is shrinking exterior things by showing a line :-/ How far can those two concepts be? I think someone got inspired from the other, copied the idea and then recycled it.
-- I can have will, but i don't want to --
"truth hunter"...
I thing you have rigth. Just look similar.
Simplicity is cool, but this campaign is way boring.
if the starttarget is "tell the message as simple as possible" – this ones perfect 10.
WOW. This will get something this year.
Great Work Guys.
Most trying times.
TotalChaos
cool