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Mercedes-Benz: Full.Stop

Mercedes-Benz: Full.Stop
Your rating: None Average: 6.5 (6 votes)

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Husen Baba Khan
Copywriter: Dave Nicholson
Client Servicing: Sohel Bohra
Published: March 2007

Comments

Piddy's picture 82 pencils

Just Bitchin

This has been done.

Just Bitchin

ziadhdn's picture 104 pencils

I didn't get it, can anybody plesae explain?

ziad hamdan

ziad hamdan

Saltsea's picture 321 pencils

Change your job.

popdistortion's picture 1612 pencils

Hahaha. You're naughty. I like the simplicity. Good ad.

fotdot's picture 161 pencils

Using full stops as stops and analogy for the braking system. Nice thought.

Shut Theory's picture 517 pencils

where has it been done before? i love it!

http://shut.elmota.com

regards_______________________
http://shut.elmota.com

Tapper's picture 480 pencils

This has been done and its a first thought and its so old and its just so ... 'am punching image on screen'

Strip. Strip. Strip.

A. J. SMITH's picture 2850 pencils

If you've seen it before, where?

BUGGERS

nizarts's picture 18 pencils

Nooooooooooo

jungleraven's picture 288 pencils

done before. but still nice one.

Sell the sizzle, not the steak.

Shut Theory's picture 517 pencils

urrrgghh, where has it been done before?

http://shut.elmota.com

regards_______________________
http://shut.elmota.com

wgeddes's picture 300 pencils

reminds me of how my mom drives

http://www.freerangerobot.com

Rog's picture 6110 pencils

lol

>>>> That's not an ad. THIS is an ad.

Rog's picture 6110 pencils

My. Kind. Of. Copy.
Thoughts? Hangman?

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture 1270 pencils

Ha ha.
Yeah.
Have done this myself.
For public transport (trains).
(are.you.sick.of.stopping.and.starting?)
Don't think client got it.
Never ran.

Rog's picture 6110 pencils

Did you present it, Hangman?
Or was it left to the (mercy of the) suits?

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture 1270 pencils

Yeah, got presented.

Though I discovered my colleague had done the exact same thing for the same client before (and they rejected it the first time too).

Rog's picture 6110 pencils

Same idea, twice? Ouch!
I try and present my own stuff...
unless the suit really 'gets it'.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture 1270 pencils

I really wasn't that phased.

Ended up getting some pretty cool outdoor lines approved in the end.

That was a client who often made us re-brief, then re-brief and then...you get the picture, until all great/good/decent ideas were exhausted.

It was not unusual to show them stuff twice, sometimes they even bought it the second time 'round.

Present all my own stuff now though (smaller agency)

Lorem Ipsum's picture 47 pencils

was done in the comments section months ago!

http://adsoftheworld.com/media/online/dhl_all_the_way

HV's picture 138 pencils

haha, true endeed. Did it ever run as an ad?

I quite like this oldschool copy approach!

pixelbomb1's picture 2599 pencils

funny thing is that you actually STOP. when reading this. i guess traffic is pretty bad in that area.

Sincerely,
Arnold Santillan
714-206-2459

pinkusfloydus's picture 90 pencils

Been done before. For Volkswagen, in Singapore.

Rog's picture 6110 pencils

I am rediscovering the joy of the clever copy headline ad.

>>>> That's not an ad. THIS is an ad.

truecopy's picture 397 pencils

Nice one.

"Sex sells. Truth even better."
A friend

vanburnvinit's picture 95 pencils

i like this, done or not b4.

sergiolobo's picture 10 pencils

This has been done.

mrtalented's picture 2181 pencils

the headline should be longer so that you'll be more irritated and curious. and the product name BAS PLUS should be moved to the bottom right. so the headline can work to its maximum effect.

Have Heart's picture 922 pencils

Shouldn't it be "breaking" instead of "braking"?!

saymawa's picture 48 pencils

Are you. Serious?

Sylvio R.'s picture

Haha! If it was a "breaking" system, nobody would buy it.

simphiwe mdhluli's picture 11 pencils

HALA PPZ...DIS IZ KWL

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