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Mercedes Benz E-Class Coupé: Fabuatractive

Mercedes Benz E-Class Coupé: Fabuatractive
Your rating: None Average: 3.8 (25 votes)

Fabuatractive
The E-Class Coupé

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Hagit Erez
Aired: September 2009

12 Comments

Guest's picture
Guest | Sun, 2009-10-18 22:08

Good , I love!

Guest's picture
Guest | Mon, 2009-10-19 02:07

amazing photography, but i'm not sure about the concept

Ya's picture 163 pencils
Ya | Mon, 2009-10-19 02:09

nice photography ... and nice car as well

Guest's picture
Guest | Mon, 2009-10-19 04:35

nice photo without a concept is still a mediocre ad. sure the car is nice but it deserves a much better idea.pity.

Guest's picture
Guest | Mon, 2009-10-19 10:57

bad photography ... but nice car.

lucdesaulniers's picture 1165 pencils
lucdesaulniers | Mon, 2009-10-19 11:27
7

Nice ad. It does convey luxury by the photography, architecture and art direction.

silvi's picture 4174 pencils
silvi | Mon, 2009-10-19 14:40

Bad photo. bad copy. Bad idea.
COme on! We are talking about Mercedes!

Guest's picture
Guest | Mon, 2009-10-19 19:03

this is not an ad. this is a brochure. the end.

Guest's picture
Guest | Tue, 2009-10-20 05:48
4

Reminds me of a campaign done by Target some years back. Priceless. Fabuless...

Guest's picture
Guest | Tue, 2009-10-20 11:44

I just don't understand why...
A coupe car is shorter, why make longer words?
Israel is not an English-speaking country, why advertise in English?
If the photo was taken before, why do you need an art director?
If it's not a good ad, why put it here?

WHY?

rainvalen's picture 23 pencils
rainvalen | Thu, 2010-01-28 21:59

80s idea, but nice visual

zaido's picture 3 pencils
zaido | Fri, 2012-01-27 01:50

This ad is the butt in fabuttractive.

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