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Mercedes Benz: Driver, 1
New Mercedes S-Class. Start driving again.
Advertising Agency: El Laboratorio, Madrid, Spain
Copywriter: Manuel Montes
Art Directors: Mar Frutos, Chiqui Castano
Photographer: Fernando Maselli
Comments
I like the other one. Coz here, he doesn't look like a driver.
I remember this campaign from somewhere (maybe an Archive rag), good thing is in digital format now. Well done, gotta love the photography.
I dislike the photography. It looks flat.
:::J:::
agree with jaggy
No entiendo!!!
El chofer esta desempleado, porque es inevitable que quieras conducir el auto.
great idea - however the execution leaves alot be be desired!!
i think the driver needs to more prominent in the composition so its more obvious whats going on!!
good luck!
oh! is this a driver ? i thought he is a sleepy security guard .
bite me
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