Mercedes Benz: Dream Factory, 1

Mercedes Benz: Dream Factory, 1

Advertising Agency: VVL/BBDO Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Cedric Mayence
Copywriter: Yves Cwajgenbaum
Photographer: Christophe Gilbert
Published: 2008

Your rating: None Average: 3.7 (10 votes)

Comments

where's the idea?

Another head hangs lowly,
Child is slowly taken.
And the violence caused such silence,
Who are we mistaken?

But you see, it's not me, it's not my family.
In your head, in your head they are fighting,
With their tanks and their bombs,
And their bombs and their guns.
In your head, in your head, they are crying...

In your head, in your head,
Zombie, zombie, zombie,
Hey, hey, hey. What's in your head,
In your head,
Zombie, zombie, zombie?
Hey, hey, hey, hey, oh, dou, dou, dou, dou, dou...

Another mother's breakin',
Heart is taking over.
When the vi'lence causes silence,
We must be mistaken.

It's the same old theme since nineteen-sixteen.
In your head, in your head they're still fighting,
With their tanks and their bombs,
And their bombs and their guns.
In your head, in your head, they are dying...

In your head, in your head,
Zombie, zombie, zombie,
Hey, hey, hey. What's in your head,
In your head,
Zombie, zombie, zombie?
Hey, hey, hey, hey, oh, oh, oh,
Oh, oh, oh, oh, hey, oh, ya, ya-a...

...the art director changed the dominant colour in the three ads
hear, hear for variation and innovativeness! :p
(but the retouch is pretty good, though)

"the art director says: whatever I say"

Tripioso's picture

Oohhhh I wish I had an account like Mercedes. It sells by itself, and you can make lousy ads like these, and never to be blamed.

Life's a Trip. Enjoy the Ride!

The Man Who Never Had A Blog.'s picture

Never be blamed?
I thought it was something like "New colours", or for a car painting shop.

i understand why mercedes go down in last 4-5 yars

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