Mercedes Benz: Dream Factory, 1

Advertising Agency: VVL/BBDO Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Cedric Mayence
Copywriter: Yves Cwajgenbaum
Photographer: Christophe Gilbert
Published: 2008

6 comments

mrtalented's picture
mrtalented
2173 pencils

where's the idea?

whitespace's picture
whitespace
1953 pencils

Another head hangs lowly,
Child is slowly taken.
And the violence caused such silence,
Who are we mistaken?

But you see, it's not me, it's not my family.
In your head, in your head they are fighting,
With their tanks and their bombs,
And their bombs and their guns.
In your head, in your head, they are crying...

In your head, in your head,
Zombie, zombie, zombie,
Hey, hey, hey. What's in your head,
In your head,
Zombie, zombie, zombie?
Hey, hey, hey, hey, oh, dou, dou, dou, dou, dou...

Another mother's breakin',
Heart is taking over.
When the vi'lence causes silence,
We must be mistaken.

It's the same old theme since nineteen-sixteen.
In your head, in your head they're still fighting,
With their tanks and their bombs,
And their bombs and their guns.
In your head, in your head, they are dying...

In your head, in your head,
Zombie, zombie, zombie,
Hey, hey, hey. What's in your head,
In your head,
Zombie, zombie, zombie?
Hey, hey, hey, hey, oh, oh, oh,
Oh, oh, oh, oh, hey, oh, ya, ya-a...

LisAD's picture
LisAD
446 pencils

...the art director changed the dominant colour in the three ads
hear, hear for variation and innovativeness! :p
(but the retouch is pretty good, though)

Tripioso's picture
Tripioso
470 pencils

Oohhhh I wish I had an account like Mercedes. It sells by itself, and you can make lousy ads like these, and never to be blamed.

Life's a Trip. Enjoy the Ride!

The Man Who Never Had A Blog.'s picture
The Man Who Nev...
19 pencils

Never be blamed?
I thought it was something like "New colours", or for a car painting shop.

andreabecon@yahoo.it's picture
andreabecon@yahoo.it
68 pencils

i understand why mercedes go down in last 4-5 yars

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