Mercedes Benz: Crash Dummy

Unfortunately we can't test everything for you.
Check your breast for breast cancer once a month. For your safety's sake.

This advertisement for Mercedes was placed in the Pink Ribbon magazine that is published once a year to call attention to breast cancer. All the costs for placing advertisements in this magazine are donated directly to breast cancer research.

Advertising Agency: FHV BBDO, Amsterdam, The Netherlands
Creative Director: Maarten van de Vijfeijken
Art Director: Joris van Elk
Copywriter: Jan van den Bergh
Published: 2007


Daddycool's picture


Guest's picture

( o Y o )

Guest's picture

check your breast cancer? breast cancer?

brainiac's picture

hahaha good point.

ivan's picture

Apologies, that's my typo. The ad is correct.

Ivan Raszl, admin of AotW

tima_dematae's picture
38 pencils


Filip Rafstedt's picture
Filip Rafstedt

Very Nice! good job!!

Tron's picture
174 pencils

Give me a break.

3 out of 10.

Yona Hummels's picture
Yona Hummels

Great ad!

darrenalawi's picture
146 pencils

Copy is awful - check your breast cancer??

Mildly amusing though.

ivan's picture

Apologies, that's my typo. The ad is correct.

Ivan Raszl, admin of AotW

xaxa's picture
149 pencils

Really mercedes. There are idea that can't work. This one for example.

Signe_S's picture
357 pencils

Seriously! Don´t talk about breast cancer in a mens universe. Breast cancer is too serious to show with a plastic dummie. And check you breast cancer? Well, check your spelling.

ivan's picture

Apologies, that's my typo. The ad is correct.

Ivan Raszl, admin of AotW

kgeiger's picture
7179 pencils

I think it's ok in the context. Despite the fact that I'm so tired of crash-test dummies.

Guest's picture

This may be an older ad, or possibly the Cancer Society in the Netherlands hasn't adopted the same new North American stance on self checkups. In the US and Canada the news recently jumped on the fact that the Cancer Society no longer recommends self checkups as they add needless stress and anxiety to normally healthy people.

As for the ad itself. Combining the world of big cars destroying the planet and cancers destroying the body is a tough sell. At least the art director made this image as somber as possible.

Guest's picture

Mercedes apoyando una campaña de cancer de seno? Me suena a trucho.

corporal_hicks's picture
365 pencils

What does mercedes gotta do with breast cancer?

adrianapr's picture
1238 pencils

mercedes is helping the agency to try to get an award (according to them).
i don't have any other explanation for this bizarre link.

everartz's picture
7611 pencils

this is a wonderful ad!

| Everartz |

tjb1970's picture
492 pencils

seems kind of arrogant to me. 'we can't test everything'? please.

Guest's picture

sounds rather disappointed to me. i bet that mercedes mechanics would love to check breasts for anything more than once a month...

Rog's picture
6092 pencils

( o ) :) ( o )

>>>> That's not an ad. THIS is an ad.

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