Mercedes Benz: Crash Dummy
Unfortunately we can't test everything for you.
Check your breast for breast cancer once a month. For your safety's sake.
Mercedes-Benz
This advertisement for Mercedes was placed in the Pink Ribbon magazine that is published once a year to call attention to breast cancer. All the costs for placing advertisements in this magazine are donated directly to breast cancer research.
Advertising Agency: FHV BBDO, Amsterdam, The Netherlands
Creative Director: Maarten van de Vijfeijken
Art Director: Joris van Elk
Copywriter: Jan van den Bergh
Published: 2007
23 Comments
Nice
( o Y o )
check your breast cancer? breast cancer?
hahaha good point.
Apologies, that's my typo. The ad is correct.
?
Very Nice! good job!!
Give me a break.
3 out of 10.
Great ad!
Copy is awful - check your breast cancer??
Mildly amusing though.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
Apologies, that's my typo. The ad is correct.
Really mercedes. There are idea that can't work. This one for example.
Seriously! Don´t talk about breast cancer in a mens universe. Breast cancer is too serious to show with a plastic dummie. And check you breast cancer? Well, check your spelling.
Apologies, that's my typo. The ad is correct.
I think it's ok in the context. Despite the fact that I'm so tired of crash-test dummies.
This may be an older ad, or possibly the Cancer Society in the Netherlands hasn't adopted the same new North American stance on self checkups. In the US and Canada the news recently jumped on the fact that the Cancer Society no longer recommends self checkups as they add needless stress and anxiety to normally healthy people.
As for the ad itself. Combining the world of big cars destroying the planet and cancers destroying the body is a tough sell. At least the art director made this image as somber as possible.
Mercedes apoyando una campaña de cancer de seno? Me suena a trucho.
What does mercedes gotta do with breast cancer?
mercedes is helping the agency to try to get an award (according to them).
i don't have any other explanation for this bizarre link.
this is a wonderful ad!
| Everartz |
seems kind of arrogant to me. 'we can't test everything'? please.
sounds rather disappointed to me. i bet that mercedes mechanics would love to check breasts for anything more than once a month...
( o ) :) ( o )
>>>> That's not an ad. THIS is an ad.