Mercedes Benz: Be there first

Be there first. The GL 500 with 388 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator / Graphics: Eva Jordan
Photographer: Vienna Paint
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Wood Carving: Toni Baur
Published: December 2007

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16 comments

FlyingDogs's picture
FlyingDogs
968 pencils

Killer!

but_why's picture
but_why
280 pencils

Made me smile.

Bye's picture
Bye
1468 pencils

The execution is really nice, but the idea is old.

Tincho's picture
Tincho
1093 pencils

Hehehe.

o.m's picture
o.m
354 pencils

:)

ssguixi's picture
ssguixi
215 pencils

exactly

vurtomatic's picture
vurtomatic
364 pencils

The logo's position does look odd, and I don't know if the ad fits Mercedes' branding.

Brainsugar's picture
Brainsugar
1586 pencils

As this is a new agency for MercedesBenz, perhaps it is the new art direction...
but I think that they made this art direction specially for christmas: The Mercedes star "seems" to be the guiding star of the kings. Perhaps. I'm not sure.

rula's picture
rula
101 pencils

cool,
XD

xhp's picture
xhp
543 pencils

o m g ! They made it ! woot ! hahah :D nice , nice and nice

Zeus's picture
Zeus
912 pencils

FUNNY!!

sold's picture
sold
3219 pencils

the concept is old (remember that one with the guy on the stadium hours before the soccer game start), the execution is new.
the logo maybe on the other side would be better, or at the center, like the star that guide the guys to that place...

H.'s picture
H.
32 pencils

The logo is positioned such that it tells the story about who the guys are as in they followed the star to were Jesus was to be born being the three wise men at the same time serving the purpose of which car brand got them to the stables before the birth, talk about cutting a long story short. Elegant.

stereodeluxe's picture
stereodeluxe
153 pencils

the star- that MBs new Corporate Design. since 2007.
thets the only way its supposed to be used.

dotunbello's picture
dotunbello
138 pencils

super cool!

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