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Mercedes Benz: Be there first

Mercedes Benz: Be there first
Your rating: None Average: 5.5 (34 votes)

Be there first. The GL 500 with 388 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator / Graphics: Eva Jordan
Photographer: Vienna Paint
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Wood Carving: Toni Baur
Published: December 2007

15 Comments

FlyingDogs's picture 970 pencils
FlyingDogs | Sat, 2008-01-12 05:26

Killer!

but_why's picture 282 pencils
but_why | Sat, 2008-01-12 06:34

Made me smile.

Bye's picture 1484 pencils
Bye | Sat, 2008-01-12 07:32

The execution is really nice, but the idea is old.

Tincho's picture 1099 pencils
Tincho | Sat, 2008-01-12 16:27

Hehehe.

o.m's picture 354 pencils
o.m | Sat, 2008-01-12 18:44

:)

http://ojasvimohanty.blogspot.com/

ssguixi's picture 215 pencils
ssguixi | Sun, 2008-01-13 21:32

exactly

vurtomatic's picture 370 pencils
vurtomatic | Sun, 2008-01-13 22:44

The logo's position does look odd, and I don't know if the ad fits Mercedes' branding.

Brainsugar's picture 1540 pencils
Brainsugar | Mon, 2008-01-14 09:55

As this is a new agency for MercedesBenz, perhaps it is the new art direction...
but I think that they made this art direction specially for christmas: The Mercedes star "seems" to be the guiding star of the kings. Perhaps. I'm not sure.

rula's picture 101 pencils
rula | Mon, 2008-01-14 17:43

cool,
XD

xhp's picture 545 pencils
xhp | Mon, 2008-01-14 20:20

o m g ! They made it ! woot ! hahah :D nice , nice and nice

xhpdesign.com

Zeus's picture 916 pencils
Zeus | Mon, 2008-01-14 20:59

FUNNY!!

sold's picture 2623 pencils
sold | Thu, 2008-01-17 09:20

the concept is old (remember that one with the guy on the stadium hours before the soccer game start), the execution is new.
the logo maybe on the other side would be better, or at the center, like the star that guide the guys to that place...

H.'s picture 32 pencils
H. | Thu, 2008-01-24 05:23

The logo is positioned such that it tells the story about who the guys are as in they followed the star to were Jesus was to be born being the three wise men at the same time serving the purpose of which car brand got them to the stables before the birth, talk about cutting a long story short. Elegant.

Success is the best revenge

stereodeluxe's picture 133 pencils
stereodeluxe | Wed, 2008-01-30 14:31

the star- that MBs new Corporate Design. since 2007.
thets the only way its supposed to be used.

e-creativo's picture 12 pencils
e-creativo | Fri, 2008-10-17 12:19

Made me smile too!

http://espaciocreativohn.blogspot.com

http://espaciocreativohn.blogspot.com/

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