Mercedes Benz: Be there first

Mercedes Benz: Be there first

Be there first. The GL 500 with 388 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator / Graphics: Eva Jordan
Photographer: Vienna Paint
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Wood Carving: Toni Baur
Published: December 2007

Your rating: None Average: 5.2 (30 votes)

Comments

Submitted by 73dpi on Sat, 2008-01-12 05:26.

Killer!

Submitted by but_why on Sat, 2008-01-12 06:34.

Made me smile.

Submitted by Kris on Sat, 2008-01-12 07:32.

The execution is really nice, but the idea is old.

Submitted by Tincho on Sat, 2008-01-12 16:27.

Hehehe.

Submitted by o.m on Sat, 2008-01-12 18:44.

:)

Submitted by harshik suraiya on Sun, 2008-01-13 00:23.

great visual.
but i think the logo on the top right is looking very odd.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by ssguixi on Sun, 2008-01-13 21:32.

exactly

Submitted by vurtomatic on Sun, 2008-01-13 22:44.

The logo's position does look odd, and I don't know if the ad fits Mercedes' branding.

Submitted by Brainsugar on Mon, 2008-01-14 09:55.

As this is a new agency for MercedesBenz, perhaps it is the new art direction...
but I think that they made this art direction specially for christmas: The Mercedes star "seems" to be the guiding star of the kings. Perhaps. I'm not sure.
--
One day there will be a marvelous signature here. For the moment there is this.

Submitted by rula on Mon, 2008-01-14 17:43.

cool,
XD

Submitted by xhp on Mon, 2008-01-14 20:20.

o m g ! They made it ! woot ! hahah :D nice , nice and nice

Submitted by Zeus on Mon, 2008-01-14 20:59.

FUNNY!!

Submitted by sold on Thu, 2008-01-17 09:20.

the concept is old (remember that one with the guy on the stadium hours before the soccer game start), the execution is new.
the logo maybe on the other side would be better, or at the center, like the star that guide the guys to that place...

H.'s picture
Submitted by H. on Thu, 2008-01-24 05:23.

The logo is positioned such that it tells the story about who the guys are as in they followed the star to were Jesus was to be born being the three wise men at the same time serving the purpose of which car brand got them to the stables before the birth, talk about cutting a long story short. Elegant.

Submitted by stereodeluxe on Wed, 2008-01-30 14:31.

the star- that MBs new Corporate Design. since 2007.
thets the only way its supposed to be used.