Mercedes Ben E-Class Coupé: Superfect
Superfect
The E-Class Coupé
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Hagit Erez
Aired: September 2009
19 Comments
artistically awesome, but the concept is so worn out already :/
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel are they serious? Made up English adjectives for a country that is Hebrew and Arabic? I'm not quite sure how this will sell cars, or high priced Mercedes Benz for that matter. Also what does language have to do with quality of a car or of that specific Benz model? Not much. Very lazy copywriting, and uninspiring creative idea overall.
Love E-Class
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
the font type looks very sanitary pad...
the font type looks very fmcg...
Great car!
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Advertiser who won 10 or more lions in the last 10 years.
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What did the folks at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv actually do here?
The Photography is by Jung von Matt / Hamburg - does one really need an AD and not one, not two, but three CDs for a headline and a subline?
To answer Guest's question, 2 CDs wrote one part of the headline each. Which explains the strange coinage. The third CD wrote the subline.
Super boring
I like it...
And by the way: The Art Direction (Photography) is made by Jung von Matt/Hamburg – together with Uwe Duettmann.
In other words, if anyone should be taking credit for this ad, it's definitely not Shalmor Avnon Amichay/Y&R Interactive Tel Aviv. Shameful to take credit for someone else's work this way.
It's nothing groundbreaking or super refreshing, but it suffices in keeping the company name fresh in everyone's memory which is basically what a large brand like Mercedes needs. As for the one who wondered why an English ad for a country that's largely Hebrew and Arabic, maybe it was an ad for an airport, business center, resort? The ad is decent, but nothing more either. 7/10.
Boring.
Supercrappy JPEG
This is a beautiful car. I just wish that some of the safety features were available in other, more affordable cars so that the rest of us can have the same type of security that people feel only the rich are entitled to. casino en ligne
how can client acept this its pathetic
nice car