Mercedes Ben E-Class Coupé: Superfect

Superfect
The E-Class Coupé

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Hagit Erez
Aired: September 2009

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18 comments

Guest's picture
Guest

artistically awesome, but the concept is so worn out already :/

Guest's picture
Guest

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel are they serious? Made up English adjectives for a country that is Hebrew and Arabic? I'm not quite sure how this will sell cars, or high priced Mercedes Benz for that matter. Also what does language have to do with quality of a car or of that specific Benz model? Not much. Very lazy copywriting, and uninspiring creative idea overall.

alexander_bickov's picture
alexander_bickov
3279 pencils

Love E-Class

Guest's picture
Guest

the font type looks very sanitary pad...

Guest's picture
Guest

the font type looks very fmcg...

mikeelrapido's picture
mikeelrapido
1929 pencils

Great car!

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Juan Cabral's picture
Juan Cabral
709 pencils

Amateur.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

What did the folks at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv actually do here?
The Photography is by Jung von Matt / Hamburg - does one really need an AD and not one, not two, but three CDs for a headline and a subline?

ilovegreatads's picture
ilovegreatads
312 pencils

To answer Guest's question, 2 CDs wrote one part of the headline each. Which explains the strange coinage. The third CD wrote the subline.

Guest's picture
Guest

Super boring

Donald Draper's picture
Donald Draper
137 pencils

I like it...

Guest's picture
Guest

And by the way: The Art Direction (Photography) is made by Jung von Matt/Hamburg – together with Uwe Duettmann.

Guest's picture
Guest

In other words, if anyone should be taking credit for this ad, it's definitely not Shalmor Avnon Amichay/Y&R Interactive Tel Aviv. Shameful to take credit for someone else's work this way.

Guest's picture
Guest

It's nothing groundbreaking or super refreshing, but it suffices in keeping the company name fresh in everyone's memory which is basically what a large brand like Mercedes needs. As for the one who wondered why an English ad for a country that's largely Hebrew and Arabic, maybe it was an ad for an airport, business center, resort? The ad is decent, but nothing more either. 7/10.

silvi's picture
silvi
4172 pencils

Boring.

Blashyrkh's picture
Blashyrkh
32698 pencils

Supercrappy JPEG

Guest's picture
Guest

how can client acept this its pathetic

rainvalen's picture
rainvalen
23 pencils

nice car

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