Attention Assist

September 2011

Print advertisment created by BBDO, Netherlands for Mercedes, within the category: Automotive.

Mercedes-Benz Attention Assist. Keeps you awake.

Advertising Agency: Proximity BBDO, Amsterdam, The Netherlands
Creatives: Tim Visser, Thomas Overweg
Photographer: Manja Stroomer
Account Service: Mira Overhage

Comments (7)

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Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Simple graphic that effectively communicates the message and benefits. Well done.

I wish my car had this...

AdBuzzer's picture
Activity Score 1174

It's nice and simple, but it would be even better if the copywriter cared to write just two sentences about this Attention Assist feature to convince me that it's not yet another marketing bullshit.

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

The layout looks very amateur or it is a very old ad (like 80ish).

Ad or die.

le roi's picture
le roi
Activity Score 128

No please, another road sign? Basic.

mitali prasad's picture
mitali prasad
Activity Score 458

not bad.....! like it...!

Milan Solanki's picture
Milan Solanki
Activity Score 994

nice idea, though a little bit of more light would have worked well to convince clearly

Asifur Rahman Khan's picture
Asifur Rahman Khan
Activity Score 28

Even describing the ad as being basic is an understatement.

Associate Creative Director | Ogilvy & Mather Communications Pvt. Ltd.

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