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Accountant

Agency: 
Published/Aired: 
July 2009
Description: 
Advertising Agency: NET#WORK BBDO Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Mariana O'kelly
Copywriter: Gary Du Toit
Advertiser's Supervisor: Maretha Gerber
Account Supervisor: Lynda Fiebiger
Art Buyer: Kirsty Zietsman
Art Directors: Brent Singer
Illustrator: Brent Singer

Comments (6)

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Highest Rated

A stranger abroad's picture
A stranger abroad
Activity Score 427

I think it is an interesting strategy. I assume it is a response to the recession, and the fact that even folks who have/had money are/were not spending it. Btw, the tense options are because I am not sure if the recession is over, or whether people's spending habits are returning to 'normal'.

They are not saying the car is good. The market knows that. They are saying 'it's okay to spend your money.' And giving a reason, namely; 'if you don't, someone else will spend it for you'. Nice argument and an interesting mix of rational and emotional reasoning.

I am not sure about the creative, but it certainly conveys the message that it is okay to spend your cash on yourself. And does so in a reasonably fun way. So, cautiously, I think it is well done.

sirvan's picture
sirvan
Activity Score 29860

meh

+++

"I love some things, and don't love some other things."

stitchy's picture
stitchy
Activity Score 779

y didnt they mention that the car is ridiculously expensive?!!! and the stupid options people pay 4 r just crappy as this ad?

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

again....great!!!....n stitchy....this ad is for those stupid people..ha ha ha

tanvir

Guest's picture
Guest

i personally drive a Mercedes, and the extras are not crappy

s1bs's picture
s1bs
Activity Score 397

i like

A stranger abroad's picture
A stranger abroad
Activity Score 427

I think it is an interesting strategy. I assume it is a response to the recession, and the fact that even folks who have/had money are/were not spending it. Btw, the tense options are because I am not sure if the recession is over, or whether people's spending habits are returning to 'normal'.

They are not saying the car is good. The market knows that. They are saying 'it's okay to spend your money.' And giving a reason, namely; 'if you don't, someone else will spend it for you'. Nice argument and an interesting mix of rational and emotional reasoning.

I am not sure about the creative, but it certainly conveys the message that it is okay to spend your cash on yourself. And does so in a reasonably fun way. So, cautiously, I think it is well done.

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