Advertisement

20% less

Agency: 
Published/Aired: 
February 2011
Description: 

The writing used in this ad consumes 20 % less printing ink. A similar fuel saving can be achieved with the blue-efficiency engines of Mercedes-Benz.

Comments (20)

Log in or register to post comments

Highest Rated

Beamen's picture
Beamen
Activity Score 225

Booooooring!

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18550

I can dig it.

ElCaza89's picture
ElCaza89
Activity Score 323

delivers the message, nice

busyb's picture
busyb
Activity Score 117

lowe roche did this for AUDI A3 TDI years ago.

loweroche.com

luispiter's picture
luispiter
Activity Score 2756

nice... good concept

Boxey's picture
Boxey
Activity Score 8881

Shorter copy would've been much better for the environment.

HappyHour's picture
HappyHour
Activity Score 2381

Or no print ad at all.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Or dropped the SHOUTY CAPS, dropped the point size... or lost the logo.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

couldn't they have just poked holes in the paper to create a shadow of the copy...then again it is a magazine ad.

kulago's picture
kulago
Activity Score 101

new approach...Nice

shortafella's picture
shortafella
Activity Score 1063
cracker66's picture
cracker66
Activity Score 163

boring.. and also an old thought

Glut's picture
Glut
Activity Score 3937

I´m with boxey in this one

rakhal's picture
rakhal
Activity Score 141

And 20 % more difficulties to read the copy.

mr.x's picture
mr.x
Activity Score 998

Nice ad. Instead of the "holes" in the font, I would erase 20% of the font from the top. It would make it harder to read, yes, but not impossible, and it would be a better eye catcher. Also, It would illustrate the "20% less" alot better, in my opinion.

krautland's picture
krautland
Activity Score 3216

yeah. I get it. but so what.

Reto1976's picture
Reto1976
Activity Score 24

Cool idea. Just a pitty that the creatives didn't come up with it themself.

Molecule's picture
Molecule
Activity Score 435

Or... you can pick another font.

dsklan's picture
dsklan
Activity Score 1926

complete bullshit!!! use a light font!

Beamen's picture
Beamen
Activity Score 225

Booooooring!

Advertisement

20% Off Sale at iStock until December 9th 2016