kalpesh78's picture
2578 pencils


ideas....30 minutes nahi toh free.

leftfield's picture
165 pencils

I assume your target is art directors in advertising.

If so it's interesting.

But where's the benefit??

chintan ruparel's picture
chintan ruparel
1516 pencils

what the...!

~ old habits die hard, older ones never do ~

chintan ruparel's picture
chintan ruparel
1516 pencils

wait a minute...does this campaign say that good advertising stays forever?
or some ideas just never die? are 4 permanant?

~ old habits die hard, older ones never do ~

DWX's picture
24 pencils

I think they are trying to say good ideas came from sharple pen.
The target group seems unclear, I dont think the majority ppl will get it.

mikelite's picture
1031 pencils

talk about a half-assed, rushed, un-thought-out project...and on top of that, it's borrowed interest. lazy-assed creatives...

addyhoch10's picture
2592 pencils

i stick to my copics.

Eugens's picture
2624 pencils

lol, i find it good. But, unfortunately, it's aimed at the creative community. It's impossible to work in the field and not know what these sketches refer to. hint: they're all famous ads, multi-award-winners.

Twombl's picture
184 pencils

Self-referenced. Bad.

Conceptual-eyes's picture
1475 pencils

I had the same idea but for Goldline Layout pads - Where great ideas are born.

mrtalented's picture
2171 pencils

sad concept. poor executions. worst art direction. big sigh...

klaussnow's picture
1675 pencils

too many ideas fighting each other...jwt just couldn't decide and shlopped them all together to make a mega ad...that failed.

... its already been done...

nizarts's picture
18 pencils

No concept!!

Eugens's picture
2624 pencils

I'm thinking more and more that people that comment these ads are either 1. not in the field or 2. the worst of the worst that got in the field.

If any of you didn't get the message and the concept THE INSTANT you saw it then, sorry, you're not for advertising, might as well start looking for another job because you're not gonna make it big in advertising, that's for sure...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

So, what is the "concept" here?
Because it is not clear what they're trying to communicate. And IF I had to guess it, the ad fails right there and then.
It is obviously aimed at a specific audience when what they're selling has no real niche market.
So specific in fact, I wonder if the strategy was even right to begin with for such a universal and utilitarian product like Sharpie.

But on the other hand, I also recognize there's this strong brand loyalty among the advertising professionals to Sharpie. So, building upon that already existing audience might have been a part of their thinking process. That would probably be their counterargument...

I'd much rather be staring at an old woman's shriveled breast.
Bic - 1
Sharpie - 0

ivan's picture

I think the idea came from the brand name Sharpie. I think these are sharp (smart) ads conceptualized by a Sharpie.

Stigset's picture
1454 pencils

Wich known ad is this?

Eugens's picture
2624 pencils

For mercedes, it's a classic, I just found it in "Cutting Edge Advertising II: How to create great print ads". There's the merc parked and right next to it all sorts of skid marks because all the drivers stopped violently to look at the car. I'll try to find it on the net.

update: sorry, couldn't find it. I'll post here when I will.

addyong's picture
155 pencils

If targeted to those 'creatives'... those creatives have to take times to 'argue' & doing research for those mentioned brands whether tht they did an idea before or NOT...

wow... really putting alot of 'efforts' here... OR doubts?

Minimum's picture
1490 pencils

Why is it bad that there is an ad targeted at us? Nobody complains when theres an ad for barbershops, an ad for roadworkers. Now there is an ad that is specially for us and we all go. Ooh noo, not the entire world as a target. Well, they only want the creatives to use the pen. (and dont forget, the award juries as well)

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Word's picture
9 pencils

Brilliant idea. But only if the target is ad industry people. If not, it's waaaay off. Theres no way in hell that Joe Schmo from the streets will even have a clue as to what the hell is going on here,let alone understand what is being sold: a marker or a bloody benz? And if it doesn't hit Joe Schmo right away - it's as good as being an ad for tampons.

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