Mercado Magazine: USA-China Flag

The largest trade partner of the European Union is now another country.
The world is a hard place to understand.

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D
Published: May 2012

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7 comments

ABear's picture
ABear
194 pencils

I'm not a fan of the concept but I'm a fan of execution.

killazol1's picture
killazol1
354 pencils

very very nice

MindDrift's picture
MindDrift
1081 pencils

Fresh execution. Love the plasticky look.

glira's picture
glira
17 pencils

Cannes!

corina77's picture
corina77
30 pencils

shallow concept, amazing visual

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Linda série! perfeita

Bob08's picture
Bob08
749 pencils

A bitter truth.

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