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Agency: 
Published/Aired: 
May 2012
Description: 

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

The largest trade partner of the European Union is now another country.
The world is a hard place to understand.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D

Comments (7)

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Highest Rated

Bob08's picture
Bob08
Activity Score 749

A bitter truth.

ABear's picture
ABear
Activity Score 194

I'm not a fan of the concept but I'm a fan of execution.

killazol1's picture
killazol1
Activity Score 354

very very nice

MindDrift's picture
MindDrift
Activity Score 1170

Fresh execution. Love the plasticky look.

glira's picture
glira
Activity Score 17

Cannes!

corina77's picture
corina77
Activity Score 30

shallow concept, amazing visual

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Linda série! perfeita

Bob08's picture
Bob08
Activity Score 749

A bitter truth.

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