Mercado Magazine: UK-Brazil Flag

The world’s sixt large economy is another country.
The world is a hard place to understand.

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D
Published: May 2012

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talkingisfree's picture
2571 pencils


ABear's picture
194 pencils

Art direction of this one is the best in 3

chuckieT's picture
680 pencils

As ads, I think the messaging in this campaign is not quite as clear as it could be.

That said, I can't imagine how this art direction won't win a few big awards.

killazol1's picture
354 pencils

very very nice

iamcreative's picture
262 pencils


gonndo's picture
1092 pencils

The execution is amazing, I'm not convinced about the concept though...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

O mundo muda rápido de mais e as direçoes de arte tb! ainda bem! Parabéns!

Fernando Montero's picture
Fernando Montero
121 pencils


Corbeen's picture
1070 pencils

again flags?

vlads's picture
539 pencils


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