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Agency Network: 
May 2012

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Print advertisment created by JWT, Argentina for Mercado Magazine, within the category: Media.

The top weapon importer is now another country.
The world is a hard place to understand.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D

Comments (12)

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ABear's picture
Activity Score 194

Nice one!

killazol1's picture
Activity Score 354

very very nice

arvin's picture
Activity Score 341

nice execution.

kleenex's picture
Activity Score 49532

Great on execution, not so hot on the copy.

abake's picture
Activity Score 1264

Beautiful art-direction.
I think the copy is hurting because of translation.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Um trabalho de um artista! que belo! Parabens a toda a equipe criativa!

ItMatters's picture
Activity Score 2167


Javier Davis's picture
Javier Davis
Activity Score 84

great art direction, but the idea........

naghihimutuc's picture
Activity Score 82

slow clap. brilliant execution.

DGCS's picture
Activity Score 410


Thomas Ferdinand's picture
Thomas Ferdinand
Activity Score 86

Great art direction.

cvchitale's picture
Activity Score 1418

what the fuck is this? does it mean that China will eventually goble up India?