Advertisement

China-India Flag

Agency: 
Published/Aired: 
May 2012
Description: 

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

The top weapon importer is now another country.
The world is a hard place to understand.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D

Comments (12)

Log in or register to post comments

Highest Rated

cvchitale's picture
cvchitale
Activity Score 1418

what the fuck is this? does it mean that China will eventually goble up India?

ABear's picture
ABear
Activity Score 194

Nice one!

killazol1's picture
killazol1
Activity Score 354

very very nice

arvin's picture
arvin
Activity Score 341

nice execution.

kleenex's picture
kleenex
Activity Score 44165

Great on execution, not so hot on the copy.

abake's picture
abake
Activity Score 1264

Beautiful art-direction.
I think the copy is hurting because of translation.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Um trabalho de um artista! que belo! Parabens a toda a equipe criativa!

ItMatters's picture
ItMatters
Activity Score 2167

Nice.

Javier Davis's picture
Javier Davis
Activity Score 84

great art direction, but the idea........

naghihimutuc's picture
naghihimutuc
Activity Score 82

slow clap. brilliant execution.

DGCS's picture
DGCS
Activity Score 410

Nice

Thomas Ferdinand's picture
Thomas Ferdinand
Activity Score 86

Great art direction.

cvchitale's picture
cvchitale
Activity Score 1418

what the fuck is this? does it mean that China will eventually goble up India?

Advertisement