Mercado Magazine: China-India Flag

The top weapon importer is now another country.
The world is a hard place to understand.

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D
Published: May 2012


ABear's picture
194 pencils

Nice one!

killazol1's picture
354 pencils

very very nice

arvin's picture
341 pencils

nice execution.

kleenex's picture
36180 pencils

Great on execution, not so hot on the copy.

abake's picture
1272 pencils

Beautiful art-direction.
I think the copy is hurting because of translation.

Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

Um trabalho de um artista! que belo! Parabens a toda a equipe criativa!

ItMatters's picture
2171 pencils


Javier Davis's picture
Javier Davis
84 pencils

great art direction, but the idea........

naghihimutuc's picture
82 pencils

slow clap. brilliant execution.

DGCS's picture
410 pencils


Thomas Ferdinand's picture
Thomas Ferdinand
86 pencils

Great art direction.

cvchitale's picture
1404 pencils

what the fuck is this? does it mean that China will eventually goble up India?

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