Mentos: Zombies

Who had no color, now can have 7.

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Directors: Paulo Lemos, Fábio Astolpho
Copywriter: Eduardo Andrietta
Art Buyers: Mariah Bayeux, Rubens Gomez
Producers: Kiyoshi Takahashi, Daniel Terlizzi “Panga”
Photographer: Eduardo Rodrigues
Model Makers: Daniel Hashimi, Marco Di Giorgio
Illustrators: Eduardo Oliveira, Alessandra Perez, Roberta Souza
Pre-Media: Burti
Account Director: Valeria Barbosa
Account Managers: Mariana Magalhães, Filipe Albuquerque
Advertiser's Supervisors: Marco Seregni, Tatiana Checchia, Roberta Caceres

Published: 
August 2010

14 comments

john.lighttern's picture
john.lighttern
216 pencils

Now that Sir. Hegarty has a twitter profile, I will love everything from BBH.

Guest's picture
Guest

Are you serious? This whole campaign doesn't make any sense.

Guest's picture
Guest

:O

tytpol's picture
tytpol
777 pencils

Beauty.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I love the art and all, but the idea is a bit weird.

TommyO's picture
TommyO
1866 pencils

Creepy, says I!

Guest's picture
Guest

yup, do you remember when we had this 'little' accident with our cousin. It was creepy too

Billoughsby's picture
Billoughsby
5144 pencils

The copy is either Shakespearian, or Engrish.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Yea man seriously.... The English is warped.

rurorjuror's picture
rurorjuror
745 pencils

Great art-direction

tirthomitro's picture
tirthomitro
2758 pencils

the idea doesn't deserve the fabulous art & craft that's on display here!!

they showed me a picture & i laughed
dignity has never been photographed

Migzter13's picture
Migzter13
973 pencils

art direction is a bit iffy but I like how it looks.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

yugh.creativemedia's picture
yugh.creativemedia
41 pencils

good...

yugh.creativemedia

IRONWORKS's picture
IRONWORKS
222 pencils

Like the execution but overall idea is bit weak..

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