amit sonar's picture
amit sonar
12 pencils

ohhhhhh, coooooooooooooooool Ad

satan's picture
181 pencils

Something new, a good piece of work

bknowlden's picture
3647 pencils

Cool, but way too Guiness for me, anyone remember that work? Almost the same art direction...

wgeddes's picture
298 pencils

i use tongs most often for things that are NOT ice.

teenie's picture
1894 pencils

I believe the point being made is that Mentos are just like ice.

popdistortion's picture
1594 pencils

Yep. Nice one. But as brandon said... it's way too Guinness.

Boony wants a beer's picture
Boony wants a beer
380 pencils

I agree. Way, way, way too Guinness.

jebus's picture
494 pencils

I like this campaign.

Don't listen to all the haters who complain that it's been done. Everything's been done in some capacity.
At the end of the day consumers don't give a flying f**k if something similar was in the One Show 2 years ago for Guiness.


Award show judges will.

So whether or not it's a good ad really all depends on who you're making the ad for.

popdistortion's picture
1594 pencils

Consumers don't give a damn but we're not your average consumer, right?

Axxl's picture
208 pencils

Isn't AotW some kind of a pre-awardshow? Almost all the work here is made for award shows.
And I don't want to see ads which have been done before several times. It would be so very easy to be good in advertising and create brilliant campaigns, if you just steal excellent work from others.

Desi's picture
1052 pencils

I agree with BKnowloden. This is just a remake of Guiness.
Plus this particular visual is hard to understand.

And hey, since when did we start making ads for the consumers ?
It is for the awards jury ;)

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