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Mentos: Tongs

Mentos: Tongs
Your rating: None Average: 7.3 (4 votes)

Agency: Leo Burnett, Kreasindo, Indonesia
Executive Creative Directors : Chris Chiu, Peter Gausis
Creative Director: Gavin Simpson, Randy Rinaldi
Art director: Myrna Triyana
Copywriter: Fabiola Renetta
Photographers : Evelyn & Christina Phan

11 Comments

amit sonar's picture 12 pencils
amit sonar | Wed, 2006-11-22 12:21

ohhhhhh, coooooooooooooooool Ad

satan's picture 181 pencils
satan | Wed, 2006-11-22 14:42

Something new, a good piece of work

bknowlden's picture 3676 pencils
bknowlden | Wed, 2006-11-22 18:24

Cool, but way too Guiness for me, anyone remember that work? Almost the same art direction...

--
brandon

www.brandonknowlden.com

wgeddes's picture 300 pencils
wgeddes | Wed, 2006-11-22 21:45

i use tongs most often for things that are NOT ice.

teenie's picture 1906 pencils
teenie | Wed, 2007-01-31 00:58

I believe the point being made is that Mentos are just like ice.

popdistortion's picture 1612 pencils
popdistortion | Wed, 2006-11-22 22:31

Yep. Nice one. But as brandon said... it's way too Guinness.

http://www.reinhardkrug.de/

Boony wants a beer's picture 380 pencils
Boony wants a beer | Thu, 2006-11-23 05:59

I agree. Way, way, way too Guinness.

jebus's picture 424 pencils
jebus | Thu, 2006-11-23 02:44

I like this campaign.

Don't listen to all the haters who complain that it's been done. Everything's been done in some capacity.
At the end of the day consumers don't give a flying f**k if something similar was in the One Show 2 years ago for Guiness.

But

Award show judges will.

So whether or not it's a good ad really all depends on who you're making the ad for.

popdistortion's picture 1612 pencils
popdistortion | Thu, 2006-11-23 02:53

Consumers don't give a damn but we're not your average consumer, right?

http://www.reinhardkrug.de/

Axxl's picture 208 pencils
Axxl | Thu, 2006-11-23 03:48

Isn't AotW some kind of a pre-awardshow? Almost all the work here is made for award shows.
And I don't want to see ads which have been done before several times. It would be so very easy to be good in advertising and create brilliant campaigns, if you just steal excellent work from others.

Desi's picture 1052 pencils
Desi | Thu, 2006-11-23 17:46

I agree with BKnowloden. This is just a remake of Guiness.
Plus this particular visual is hard to understand.

And hey, since when did we start making ads for the consumers ?
It is for the awards jury ;)

Desi
www.DesiCreative.com

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