Mentos Sour Marbels: Head, 3

Intolerably sour

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Director: Priti Arora
Art Director: Priti Arora, Deelip Khomane
Copywriter: Tushar Pal
Account Director: Antara Suri
Retoucher: Deelip Khomane
Retoucher: Rajesh Salodkar
Illustrator: Deelip Khomane
Account manager: Parul Madan
Published: March 2012

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13 comments

KimKong's picture
KimKong
198 pencils

I love these. The art is so bizarre that it forces me to take a closer look and read the copy, which I feel ties in perfectly to the product. It reminds me of the packaging for Warheads candy, which I imagine to be a similar product to these sour Mentos.It also has a touch of old MTV grotesque claymation art. I think the demographic for both may be the same. I think it's good that Mentos branched out from their regular advertising for this particular product offering.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Great illustrations. i like

zektz's picture
zektz
2 pencils

this looks like more of intolerably painful rather than sour! all elements used are of torture, is that what this product does, torture you? there is an idea there but needs more though! as goes with all the other executions

bobby666's picture
bobby666
1460 pencils

superb... classic... amazing... deelip u r beyond compliment

Hadrons's picture
Hadrons
5743 pencils

Great campaign to demonstrate the flavour.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

saherwafai's picture
saherwafai
114 pencils

great art and bold idea .. congrats

kleenex's picture
kleenex
26920 pencils

they all look great.

geraldanith's picture
geraldanith
97 pencils

Breakthrough art! Been following the work done for Sour marbels for 3 years.. Always better than the previous years'

neary jaclies's picture
neary jaclies
104 pencils

nice

manzoordesign's picture
manzoordesign
147 pencils

awesome ! awesome ! awesome !

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

salamandos's picture
salamandos
1947 pencils

very nice

adverlabs's picture
adverlabs
36 pencils

gr8 one...

mertos's picture
mertos
899 pencils

nice

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