Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh. In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor. The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: "Crunchy outside. Refreshing inside. Surprising chewing gum with liquid filling.
Print advertisment created by BBH, Brazil for Mentos, within the category: Confectionery, Snacks.
Crunchy outside. Refreshing inside.
Surprisingl chewing gum with liquid filling.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More