Mentos Rainbow: Polar bears
Who had no color, now can have 7.
Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Directors: Paulo Lemos, Fábio Astolpho
Copywriter: Eduardo Andrietta
Art Buyers: Mariah Bayeux, Rubens Gomez
Producers: Kiyoshi Takahashi, Daniel Terlizzi “Panga”
Photographer: Eduardo Rodrigues
Model Makers: Daniel Hashimi, Marco Di Giorgio
Illustrators: Eduardo Oliveira, Alessandra Perez, Roberta Souza
Pre-Media: Burti
Account Director: Valeria Barbosa
Account Managers: Mariana Magalhães, Filipe Albuquerque
Advertiser's Supervisors: Marco Seregni, Tatiana Checchia, Roberta Caceres
3 Comments
icebears have other problems than getting rid off their white colours.
The two other ads got a little of the scary in them. This one is just... cute, somehow, and thus not getting along with the others.
That's me!
http://blog.tapuz.co.il/wranger
this could've been better if it was executed in a more realistic yet humorous approach.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).