Mentos Pure Fresh: Hyde Park, London
Crunchy outside. Refreshing inside.
Surprisingl chewing gum with liquid filling.
Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh. In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor. The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: "Crunchy outside. Refreshing inside. Surprising chewing gum with liquid filling.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
23 Comments
Amazing campaign!
kool
easy yet great!
Nice idea.
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amazing foto and i guess its a fresh idea. not bad at all.
Quite really.
I like that too.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
you are not juan.
Nice and fresh ad
What's there to like? It's a straight-up metaphor. A BORING metaphor. The copy is crap. Please... move on.
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"I love some things, and don't love some other things."
Totally agree. It's utterly boring. Mentos is worth more exiting advertising than this.
Come on.thats great. Yes, it is a metaphore, but a fresh and new one
shit. it's not just a metaphor, it's a pun.
Totally not connecting with me as a consumer. And I'm the target. I eat tons of chewing gum. All kinds of gums. The comparison/metaphor/analogy here feels completely irrelevant on an emotional level.
I thought the visual puns were not allowed in advertising anymore...
Guess not. : (
fully agree
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~ Quite obviously, I have gathered no moss ! ~
Nice and clear I really like the campaign
Excelente la manera de transmitir la sensación que produce el producto. Muy gráfico y claro.
So the candy tastes like a city on the outside? yea ill pass.
Awesome use of the surroundings. Great idea.
Clevvvvver. Nice work Neogama/BBH, São Paulo, Brazil.
i agree with Jet propulsion lab.. by the way thats a cool name. This ad does not connect with the consumer the visual communications switch is off. The metaphor is not connecting with me either, i guess its something about the product shot in the add. I think even all the copy needs to be reversed white to be consistent.
Do caralho!
ohhhhhhhh.................superb man
shweta
i like the NYC one betta
Thats Some Bad Hat, Harry