Mentos Pure Fresh: Central Park, NY
Crunchy outside. Refreshing inside.
Surprisingl chewing gum with liquid filling.
Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh. In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor. The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: "Crunchy outside. Refreshing inside. Surprising chewing gum with liquid filling.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
Comments
Looks awesome, really strong ads.
Love it
Una poronga! Brasilero dedicate al fuchimbol
Simple and brillant idea.
Congrats
just done! doubt it will work...
Refreshing.Original.Like it
Funny !
I will give 8/10
radical
really Nice
okay are all the guest comments from the team that worked on it done....WTF is with this bad campaign
Great ad, u guys could use more parks like in paris and rome.
concept is okay. colors are dull. the product does not stand out. spend a minute looking at the ad thinking what is this supposed to be because the mentos fades in with the rest of the dull background.
Agree！！！
Really dull and mess, where's the product? Aha
Simple and smart.love it
Seems like Neogama has a department of interns just to post here how great their ads are.
I think this ads are
one step forward from the others
Good job, works for me.
why is the outside/city crunchy?
lame.
i dont find it emotionally connecting
the kind of product it is, it must should have emotionally connecting
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~ Quite obviously, I have gathered no moss ! ~
Very smart.i like the metaphor.
I think is a little far from the product, but i like this ads exactly because of this.
We have no rules to make advertising.
"oo"
O
genius
Exactly wht i think about the Central park.
My fav place in NYC.
Good one
Great campaign.simplicity sometimes works pretty well
Nice campaign and retouch.You guys should do with more cities around the world.
This is an exceptional ad. I disagree with rolling.stone. It creates an immediate emotional connection and makes a familiar reference: NYC is known as a "concrete jungle" with high levels of pollution, little green spaces and grumpy people. But we all view Central Park as kind of a softer, gentler, more soothing oasis within the city. Great stuff.
Simple and effective.
Gr8 artwork, not so sure about de concept, loved it but it could work for many other products with a diferent punchline
confusing, boring
COOL.