Polar bears

August 2010

Print advertisment created by BBH, Brazil for Mentos, within the category: Confectionery, Snacks.

Who had no color, now can have 7.

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Directors: Paulo Lemos, Fábio Astolpho
Copywriter: Eduardo Andrietta
Art Buyers: Mariah Bayeux, Rubens Gomez
Producers: Kiyoshi Takahashi, Daniel Terlizzi “Panga”
Photographer: Eduardo Rodrigues
Model Makers: Daniel Hashimi, Marco Di Giorgio
Illustrators: Eduardo Oliveira, Alessandra Perez, Roberta Souza
Pre-Media: Burti
Account Director: Valeria Barbosa
Account Managers: Mariana Magalhães, Filipe Albuquerque
Advertiser's Supervisors: Marco Seregni, Tatiana Checchia, Roberta Caceres

Comments (3)

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ERROR404's picture
Activity Score 770

icebears have other problems than getting rid off their white colours.

TommyO's picture
Activity Score 1866

The two other ads got a little of the scary in them. This one is just... cute, somehow, and thus not getting along with the others.

Migzter13's picture
Activity Score 973

this could've been better if it was executed in a more realistic yet humorous approach.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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