Mentos: Pants

Advertising Agency: The Martin Agency, USA
Executive Creative Director: Joe Alexander
Creative Director / Copywriter: Mike Lear
Associate Creative Director / Art Director: Dustin Artz
Senior Art Producer: Cindy Hicks
Executive Print Producer: Jenny Schoenherr
Senior Strategic Planner: Kevin Rothermel
Senior Account Executive: Stephanie Shaw
Account Executive: Beau Brown
Photographer: Todd Wright
Talent: modelogic [Wilhelmina]
Creative Imaging: Alice Blue

10 comments

Spanky's picture
Spanky
4899 pencils

I'm trying to think how these ads could be worse. And drawing a blank.

alausa's picture
alausa
1426 pencils

It's strictly running in InTouch, People and Us Weekly, while others will be in Maxim, ESPN etc, I think it kinda works in the context of the publications.

advertising ninja's picture
advertising ninja
599 pencils

there is a student-grade bravery in these... or a mockery targeting...what? is it the viewer? the ad industry? or the client?

sacrilegend's picture
sacrilegend
2323 pencils

Perhaps it was the intern's idea? ;)

But seriously, I wish I could find some merit in them, but I can't. This ad is as desperate as the publications it's running in, which may be the only thing remotely ironic or clever here. I just can't say that it's intentional....

bate_palmas's picture
bate_palmas
1479 pencils

copy is really weird

mareanx's picture
mareanx
195 pencils

no way!

kleenex's picture
kleenex
32989 pencils

I think the idea is going to work out.

feysal's picture
feysal
2489 pencils

theres an idea there but the execution ...isnt really there

groovy baby!

Richa Agrawal's picture
Richa Agrawal
324 pencils

brave joke.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

No for all the campaign. Too old concept

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