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Cube

Agency: 
Published/Aired: 
September 2009
Description: 

Mentos Cube is a surprising gum shaped as a cube. The ad created by NeogamaBBH shows what happens inside one of THESE cubes: it’s a surprising world where a different scene takes place at each one of the sides. All scenes are fun, fresh and cool just like the product itself.

Mentos Cube. More sides, more fun.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Illustrator: Platinum

Comments (19)

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Highest Rated

Guest's picture
Guest

VERGATARIOOOOOOOOOOOOOOOOO!

funky_frogii's picture
funky_frogii
Activity Score 2536

l00ks cool

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

just write's picture
just write
Activity Score 653

yeah the arts cool..

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Cool execution

everartz's picture
everartz
Activity Score 7609

im asking muslims, did islam reach brazil? and the christians.. is jesus a brazilian? and the jews, was your exodus toward brazil?
i know that the answer is no for all, but im asking.. how is this country so blessed with such advertising???? 10/10

| Everartz |

ivan's picture
ivan

Rich and free culture has a lot to do with it I think.

everartz's picture
everartz
Activity Score 7609

i can add to that by saying that their clients arent so narrow minded and can accept all the proposals..

| Everartz |

clubjas's picture
clubjas
Activity Score 230

brilliant, very nice idea

innovative promotional giveaways - www.jasgift.com

maashookshee's picture
maashookshee
Activity Score 414

respect ... will done every one..

silvi's picture
silvi
Activity Score 4172

Pasaría horas mirando este aviso.
Esto es brillante! Beautiful!!! Súper dinámico y entretenido. Le da al producto una imagen increíble.

Guest's picture
Guest

I like the idea. I like the execution. And i like the copy, but, is so Six Flags: More Flags, more fun.

shwet's picture
shwet
Activity Score 103

great

shweta

daniel ieraci's picture
daniel ieraci
Activity Score 333

Nothing special in the idea but the art blew me away.

Mantufayo's picture
Mantufayo
Activity Score 580
Guest's picture
Guest

so so. too busy idea and art direction

PERP's picture
PERP
Activity Score 433

Great job! Absolutely beautiful execution and within the concept. Congratulations!

.: look for the green giant on the label :.

Crave's picture
Crave
Activity Score 95

great art! looks exciting!

federo's picture
federo
Activity Score 781

why I´m the only one (considering I LOVE brazilian advertising) who doesn´t like this ad? I find it at half way... sorry, I don´t really like it

Chopper's picture
Chopper
Activity Score 1015

Great.

Guest's picture
Guest

VERGATARIOOOOOOOOOOOOOOOOO!

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