Mentos Cube. More sides, more fun.
Mentos Cube is a surprising gum shaped as a cube. The ad created by NeogamaBBH shows what happens inside one of THESE cubes: it’s a surprising world where a different scene takes place at each one of the sides. All scenes are fun, fresh and cool just like the product itself.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim