Mentos: Cube

Mentos Cube. More sides, more fun.

Mentos Cube is a surprising gum shaped as a cube. The ad created by NeogamaBBH shows what happens inside one of THESE cubes: it’s a surprising world where a different scene takes place at each one of the sides. All scenes are fun, fresh and cool just like the product itself.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Illustrator: Platinum

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19 comments

funky_frogii's picture
funky_frogii
2538 pencils

l00ks cool

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

just write's picture
just write
653 pencils

yeah the arts cool..

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool execution

everartz's picture
everartz
7611 pencils

im asking muslims, did islam reach brazil? and the christians.. is jesus a brazilian? and the jews, was your exodus toward brazil?
i know that the answer is no for all, but im asking.. how is this country so blessed with such advertising???? 10/10

| Everartz |

ivan's picture
ivan

Rich and free culture has a lot to do with it I think.

Ivan Raszl, admin of AotW

everartz's picture
everartz
7611 pencils

i can add to that by saying that their clients arent so narrow minded and can accept all the proposals..

| Everartz |

clubjas's picture
clubjas
230 pencils

brilliant, very nice idea

innovative promotional giveaways - www.jasgift.com

maashookshee's picture
maashookshee
414 pencils

respect ... will done every one..

silvi's picture
silvi
4172 pencils

Pasaría horas mirando este aviso.
Esto es brillante! Beautiful!!! Súper dinámico y entretenido. Le da al producto una imagen increíble.

Guest's picture
Guest

I like the idea. I like the execution. And i like the copy, but, is so Six Flags: More Flags, more fun.

shwet's picture
shwet
103 pencils

great

shweta

daniel ieraci's picture
daniel ieraci
333 pencils

Nothing special in the idea but the art blew me away.

Mantufayo's picture
Mantufayo
580 pencils
Guest's picture
Guest

so so. too busy idea and art direction

PERP's picture
PERP
433 pencils

Great job! Absolutely beautiful execution and within the concept. Congratulations!

.: look for the green giant on the label :.

Crave's picture
Crave
95 pencils

great art! looks exciting!

federo's picture
federo
781 pencils

why I´m the only one (considering I LOVE brazilian advertising) who doesn´t like this ad? I find it at half way... sorry, I don´t really like it

Chopper's picture
Chopper
1015 pencils

Great.

Guest's picture
Guest

VERGATARIOOOOOOOOOOOOOOOOO!

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