Mentholatum: Rocks

What the hell is pain?

Advertising Agency: Grey Group, Hong Kong
Group Creative Director: William Tsang
Associate Creative Director: Walter Wu
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Directors: Dave Ho, Diana Nip
Copywriter: Pris Luk
Illustrator: Chan Kai Chung
Published: February 2012

11 comments

Hadrons's picture
Hadrons
5991 pencils

Made me smile. I like this ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Eugens's picture
Eugens
2630 pencils

The idea is nice, but I think it was done better here: http://adsoftheworld.com/media/print/aulin_hell

vlwk's picture
vlwk
154 pencils

Well that sucks.

Loving the tagline on this series though.

dinesh dixit's picture
dinesh dixit
31 pencils

a painless ad.

Akshaya Singh's picture
Akshaya Singh
162 pencils

Must say again ... Great piece of art ... Excellent...

Amateur for life!

kleenex's picture
kleenex
32989 pencils

They really did great on the art.

Walhaala's picture
Walhaala
39 pencils

hello - yellow hell?

creativegodown's picture
creativegodown
252 pencils

good stuff. holds good for an antacid ad too.

neary jaclies's picture
neary jaclies
104 pencils

nice

DEVILS eYe_01's picture
DEVILS eYe_01
62 pencils

when you say pain...hell.. why there is no red

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