Mentholatum: Lava

What the hell is pain?

Advertising Agency: Grey Group, Hong Kong
Group Creative Director: William Tsang
Associate Creative Director: Walter Wu
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Directors: Dave Ho, Diana Nip
Copywriter: Pris Luk
Illustrator: Chan Kai Chung
Published: February 2012

8 comments

vlwk's picture
vlwk
154 pencils

I hope I don't go to hell for laughing at this.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

funny expressions on demons faces ))))

Akshaya Singh's picture
Akshaya Singh
162 pencils

Nice art .. and nice play of words in the tag line ... overall the idea was average for me .. and the fact that it's been done earlier as well is big minus... at least for me (http://adsoftheworld.com/media/print/aulin_hell)...

Amateur for life!

MK6778's picture
MK6778
36 pencils

Nice idea.

creativegodown's picture
creativegodown
252 pencils

good idea, very good illustration, holds good for an antacid ad campaign, with some little twists to it.

purshotham's picture
purshotham
455 pencils

Nice set of ads with fun touch...

neary jaclies's picture
neary jaclies
104 pencils

didn't understand the expressions

gonzohj's picture
gonzohj
103 pencils

I see a strong cultural insight here that can explain the expressions, it is a link to the art of well known contemporary Chinese painter Yue Minjun (岳敏君).
http://www.saatchi-gallery.co.uk/imgs/artists/minjun_yue/yue_minjun_ba...
http://search.it.online.fr/covers/wp-content/yue-minjun-execution-1989...
http://www.oilpaintings-sales.com/images-big/yue-minjun/yue-minjun-bay...

"We are all ignorants, but we don't all ignore the same things..."

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