Agency Network: 
February 2012

Print advertisment created by Grey, Hong Kong for Mentholatum, within the category: Pharmaceutical.

What the hell is pain?

Advertising Agency: Grey Group, Hong Kong
Group Creative Director: William Tsang
Associate Creative Director: Walter Wu
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Directors: Dave Ho, Diana Nip
Copywriter: Pris Luk
Illustrator: Chan Kai Chung

Comments (8)

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vlwk's picture
Activity Score 154

I hope I don't go to hell for laughing at this.

Mammoths-Not-Dead's picture
Activity Score 402

funny expressions on demons faces ))))

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

Nice art .. and nice play of words in the tag line ... overall the idea was average for me .. and the fact that it's been done earlier as well is big minus... at least for me (

Amateur for life!

MK6778's picture
Activity Score 36

Nice idea.

creativegodown's picture
Activity Score 252

good idea, very good illustration, holds good for an antacid ad campaign, with some little twists to it.

purshotham's picture
Activity Score 457

Nice set of ads with fun touch...

neary jaclies's picture
neary jaclies
Activity Score 104

didn't understand the expressions

gonzohj's picture
Activity Score 103

I see a strong cultural insight here that can explain the expressions, it is a link to the art of well known contemporary Chinese painter Yue Minjun (岳敏君).

"We are all ignorants, but we don't all ignore the same things..."