Menier Chocolate: Good old days
, 1

Taste the good old days.

Advertising Agency: Publicis Conseil, Paris
, France
Chief creative Officer: Olivier Altmann

Creative Directors: Fabrice Delacourt, Olivier Desmettre
Art director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant Ad : Antoine Dezes-Richard


Photographer: Hervé Plumet
Art Buyer : Soone Riboud
Retouching: Adrien Blanchat/Benjamin Bastide
Production: Organic

8 comments

copy-what's picture
copy-what
8 pencils

Love the aghast look on the faces of the women...like the idea as well....

ccwarrier's picture
ccwarrier
60 pencils

hehe..
wat if the boys cloth had some more color..

bathsheba's picture
bathsheba
220 pencils

or maybe not

purshotham's picture
purshotham
455 pencils

Nice artwork.

bathsheba's picture
bathsheba
220 pencils

Love this... very cool and think the AD has nailed it.

Church Money's picture
Church Money
76 pencils

This makes me think the product tastes old and dusty. Terrible idea. Is your target market hip teenagers? I think not, so why is he in the ad? Even if we stick with the tag "taste the good old days" (which is bad), the next job should be to sell my on how things were better back then (fresher, less processed, more natural, hand-made, etc). This misses the point

Ed Rapport's picture
Ed Rapport
724 pencils

not understanding if "I'm Tasting The Good Old Days" why do you need to show scared people each execution?... and agree about the target... if you are targeting teenagers (only saying b/c each ad has a teenager) should you at least show people from the "good old days" around the same age as the person transported back in time? And shouldn't our friends from "the good old days" be enjoying and drinking coffee with their guest from the future, not scared of them?

Manoma's picture
Manoma
1108 pencils

I'am in love ;-)
Cheers for the realisation too.

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