MemoPlus: Repeating pages

They say the more you repeat, the bigger the chances to memorize something. An efficient alternative, tought, is MemoPlus, a natural memory enhancer. In order to show its effect, we chose to repeat one page three times inside the magazine.

Advertising Agency: Tempo Advertising, Romania
Creative Director: Adrian Preda
Head Art Director: Cosmin Ezaru
Art Director: Alexandru Covrig
Head Copywriter: Bogdan Costin
Copywriter: Luisa Lezeriuc
Published: October 2010

20 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Maybe it's lost in translation but I don't really like the copy but nice idea :) Not sure about the costs though ^^ but inspiring.

Boxey's picture
Boxey
8885 pencils

Nice one.

CuriousPencil's picture
CuriousPencil
4227 pencils

"Memorise at the first try" could be said in better ways. But I applaud the concept. Can totally see myself pageflipping and getting totally frustrated with 'haven't I seen this before?' Really smart thinking to embed the product in the audience's eventually relieved mind.

Now, is there a MemoPlus plug-in for AOTW we can use?

pitted prunes's picture
pitted prunes
216 pencils

lol. good one.

Roshan Quintus's picture
Roshan Quintus
669 pencils

super! agree with Curious Pencil. yes Jackmancer you are correct - The Cost ? anyway lucky creatives ;-)

bite me

H.Works's picture
H.Works
100 pencils

Wonderful idea. Pity it only could be used with a society with some budget, of course.
Anyway I guess a multiple ad system works much more than 10 boring ads on different magazines.

Lazarus's picture
Lazarus
1538 pencils

Repitition. Lame.

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

very good job...! I like it....

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Definitely been done before, but nice to see it again.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

shortafella's picture
shortafella
1059 pencils

congrats. nice job

morse's picture
morse
16530 pencils

Fun, but very very expensive and yes, it's been done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
luispiter
2756 pencils

good idea... congrats

kleenex's picture
kleenex
34165 pencils

okay.

mr.x's picture
mr.x
974 pencils

Very nice! Expensive, but thats not our concern. Good work!

everartz's picture
everartz
7611 pencils

for all those guys that said "done" i'd like to see a link... lets see if they have their memories working well or use memoPlus!!!

| Everartz |

CuriousPencil's picture
CuriousPencil
4227 pencils

+1

andyStock's picture
andyStock
666 pencils

Brilliant.

vasin's picture
vasin
15 pencils

so,so

yojimbo's picture
yojimbo
58 pencils

done for alzheimer's disease by tbwa\phs.

the_lizard_king's picture
the_lizard_king
1259 pencils

Good concept... average copy... Must have cost a BOMB!!!

And then GOD said...
Let there be creativity!!!

Log in or register to post comments