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Repeating pages

Agency: 
Published/Aired: 
October 2010
Description: 

They say the more you repeat, the bigger the chances to memorize something. An efficient alternative, tought, is MemoPlus, a natural memory enhancer. In order to show its effect, we chose to repeat one page three times inside the magazine.

Advertising Agency: Tempo Advertising, Romania
Creative Director: Adrian Preda
Head Art Director: Cosmin Ezaru
Art Director: Alexandru Covrig
Head Copywriter: Bogdan Costin
Copywriter: Luisa Lezeriuc

Comments (20)

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Highest Rated

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Good concept... average copy... Must have cost a BOMB!!!

And then GOD said...
Let there be creativity!!!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Maybe it's lost in translation but I don't really like the copy but nice idea :) Not sure about the costs though ^^ but inspiring.

Boxey's picture
Boxey
Activity Score 8881

Nice one.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Memorise at the first try" could be said in better ways. But I applaud the concept. Can totally see myself pageflipping and getting totally frustrated with 'haven't I seen this before?' Really smart thinking to embed the product in the audience's eventually relieved mind.

Now, is there a MemoPlus plug-in for AOTW we can use?

pitted prunes's picture
pitted prunes
Activity Score 216

lol. good one.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

super! agree with Curious Pencil. yes Jackmancer you are correct - The Cost ? anyway lucky creatives ;-)

bite me

H.Works's picture
H.Works
Activity Score 100

Wonderful idea. Pity it only could be used with a society with some budget, of course.
Anyway I guess a multiple ad system works much more than 10 boring ads on different magazines.

Lazarus's picture
Lazarus
Activity Score 1536

Repitition. Lame.

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

very good job...! I like it....

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Definitely been done before, but nice to see it again.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

shortafella's picture
shortafella
Activity Score 1063

congrats. nice job

morse's picture
morse
Activity Score 17364

Fun, but very very expensive and yes, it's been done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
luispiter
Activity Score 2756

good idea... congrats

kleenex's picture
kleenex
Activity Score 43371

okay.

mr.x's picture
mr.x
Activity Score 998

Very nice! Expensive, but thats not our concern. Good work!

everartz's picture
everartz
Activity Score 7609

for all those guys that said "done" i'd like to see a link... lets see if they have their memories working well or use memoPlus!!!

| Everartz |

CuriousPencil's picture
CuriousPencil
Activity Score 4225

+1

andyStock's picture
andyStock
Activity Score 666

Brilliant.

vasin's picture
vasin
Activity Score 15

so,so

yojimbo's picture
yojimbo
Activity Score 58

done for alzheimer's disease by tbwa\phs.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Good concept... average copy... Must have cost a BOMB!!!

And then GOD said...
Let there be creativity!!!

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